Sales Operations Manager
Listed on 2026-01-02
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Business
Business Management
Company Overview
United Equipment Accessories (UEA) is a premier designer and manufacturer of custom slip rings, hydraulic swivels, hose reels, cable reels, and other engineered rotating components.
Since 1952, UEA has built a strong reputation for engineering excellence, innovation, and long-term customer partnerships across industries such as wind energy, industrial equipment, construction, agriculture, medical, and military/defense.
UEA continues to expand into new markets and is committed to doubling its business over the long term. The Sales Manager plays a crucial role in developing the sales team, strengthening performance, and driving disciplined execution.
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Core Values- Care – empathetic, partnerships, life balance on‑time product, responsiveness, meeting expectations, listen, quality.
- Creative Problem Solver – Innovative, What‑if, Engaged, a mistake does not mean failure.
- Hardworking & Dedicated – “Can do” attitude, integrity, go above & beyond.
- Knowledge Seeker – Products, processes, attention to detail.
- Customer Focus – Anticipating needs, solving complex problems, and delivering exceptional solutions.
- Teamwork & Collaboration – Building strong cross‑functional alignment between Sales, Engineering, Operations, Customer Service, and Marketing.
- Continuous Improvement – Embracing learning, innovation, and process discipline to improve results.
- Integrity & Accountability – Communicating openly, doing what we say, and owning outcomes.
- Forward Thinking & Adaptability – Driving new market growth and supporting UEA’s long‑term vision.
The Sales Manager leads UEA’s seasoned outside sales team by providing coaching, accountability, and disciplined execution of the sales process. This leader bridges the gap between the Business Development Director and the sales team, helping UEA shift toward more proactive new business development while maintaining strong OEM relationships.
Success in this role requires the ability to operate independently in a lean support environment, collaborate across departments, and balance both strategic and tactical leadership.
Reports to:
Director of Business Development
Location:
Remote or based near UEA headquarters (Waverly, IA). Proximity to a major airport preferred.
Travel:
Approx. 10–20% (10–15 trips per year), domestic with occasional international travel.
- Lead, develop, and coach experienced outside sales representatives.
- Conduct weekly or bi‑weekly 1:1s, ride‑alongs, deal reviews, and performance check‑ins.
- Promote independence—avoid “hero” selling and enable reps to own their accounts.
- Identify and standardize best practices across verticals and regions.
- Guide time allocation between existing account farming and long‑cycle new business pursuits.
- Strengthen the team’s hunter mindset to support UEA’s long‑term growth strategy.
- Drive targeted efforts in expanding markets (medical, military/defense, industrial).
- Support segmentation, prospecting, and lead‑generation initiatives.
- Partner with Marketing on trade show planning, ROI analysis, staffing, and next‑step strategy.
- Support reps in navigating technical, engineering‑driven buying environments.
- Help translate engineering concepts into commercial and business value.
- Coach reps in multi‑stakeholder navigation: engineering, purchasing, operations, and leadership.
- Support prototype‑to‑production cycles and strategic opportunity development.
- Troubleshoot technical or project roadblocks through cross‑functional coordination.
- Ensure strong discipline and usage of UEA’s CRM (Hub Spot).
- Maintain accurate, timely pipeline data and forecasting.
- Use data to drive coaching, performance insights, and accountability.
- Operate effectively without significant administrative or analytics support.
- Build and execute annual sales plans, quotas, and territory strategies.
- Translate UEA’s long‑term vision, including the 10‑year target, into daily sales execution.
- Bring insights and recommendations to leadership; manage up…
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