Enrollment & Recruitment Coordinator

Union Day School Union Day School - Weddington, North Carolina Open in Google Maps

This job is also posted in North Carolina School Jobs , and Union Day School

Job : 5952891
Final date to receive applications: Jan 03, 2027 11:59 PM (Eastern Standard Time)
Posted: Oct 07, 2026 4:00 AM (UTC)
Starting Date: To Be Determined

Union Day School is seeking a highly motivated, relationship-driven, creative, and results-oriented Enrollment & Recruitment Coordinator to lead the school's student recruitment and enrollment growth efforts. This position is responsible for developing and executing strategies that increase awareness of Union Day School, generate prospective-family inquiries, convert inquiries into applications and enrolled students, and strengthen the school's presence throughout the community. The Enrollment & Recruitment Manager owns the prospective-family experience from initial inquiry through the enrollment decision and serves as a primary ambassador for the school.

This is a highly visible, hands-on position requiring an individual who can combine strategic enrollment planning, relationship building, marketing, community outreach, event management, and data analysis. The successful candidate will be a self-starter who can independently develop and execute recruitment campaigns, create compelling digital content, build community relationships, and use enrollment data to identify opportunities for growth.

The Enrollment & Recruitment Coordinator will be held accountable for making measurable progress toward the school's annual enrollment goals.

Success in this position will be evaluated based on the individual's ability to:

• Develop and execute an annual student recruitment and enrollment growth plan.
• Generate a consistent pipeline of qualified prospective families.
• Increase inquiries, applications, and enrollment through targeted recruitment strategies.
• Improve conversion rates from inquiry to application and from acceptance to enrollment.
• Identify enrollment trends, challenges, and opportunities and recommend strategies to address them.
• Develop targeted recruitment efforts for grades and student populations where enrollment growth is needed.
• Monitor recruitment activity and enrollment data and provide regular reports to school leadership.
• Evaluate the effectiveness and return on investment of recruitment, marketing, and outreach activities.
• Adjust recruitment strategies based on data, community response, and changing enrollment needs.

The Enrollment & Recruitment Coordinator is responsible for the prospective-family recruitment pipeline and is responsible for creating a welcoming, responsive, and compelling experience from the first point of contact through the family's enrollment decision.

Responsibilities include:

• Serve as the primary point of contact for prospective families.
• Respond promptly and professionally to prospective-family inquiries by phone, email, and in person.
• Conduct engaging campus tours and prospective-family meetings.
• Clearly communicate Union Day's mission, academic programs, International Baccalaureate offerings, extracurricular opportunities, school culture, and unique value.
• Follow up consistently with prospective families after inquiries, tours, information sessions, applications, and admissions decisions.
• Develop individualized follow-up strategies for prospective families to increase application and enrollment conversion.
• Maintain an accurate prospective-family pipeline and track family engagement throughout the recruitment process.
• Coordinate prospective-family campus visits and information sessions.
• Plan and execute open houses, prospective-family events, admitted-student events, and other recruitment opportunities.
• Develop strategies to increase yield and convert accepted students into enrolled students.
• Identify families who may need additional information or engagement and proactively address questions or concerns.
• Collect feedback from prospective families and use that information to improve the recruitment experience.

The Enrollment & Recruitment Coordinator will:

• Communicate enrollment decisions, deadlines, next steps, and required actions to prospective families.
• Follow up with accepted families to encourage timely completion of the enrollment process.
• Identify families who…