Product Sales Manager

ABOUT US

WECO – A Duravant Company

With over 30 years of optical color and sorting expertise, California-based WECO (Woodside Electronics Corporation) is a world leader in our industry. We have been designing, manufacturing and servicing electronic sorters for more than three decades, and thousands of our units are deployed worldwide. WECO equipment serves several fruit and nut processing sectors: tomato sorting on the harvester, walnut and pecan line sorting and drying, hops kiln moisture monitoring, and small fruit sorting of blueberries, cranberries, olives, coffee cherries and wine grapes.

The Product Sales Manager position reports to the Vice President and works closely with Sales Managers, Engineers and Operations Leaders to grow and support the WECO product line. They will maintain and expand relationships with customers to achieve the company’s business objectives. This will include developing, managing, and executing market and sales plans for the WECO Peanut Vertical Line. They maintain a dynamic understanding of new market opportunities for the company products and services, based on their knowledge of customer pain points and business needs.

The Product Sales Manager is also responsible for delivering total equipment lifecycle management services including installation, start‑up/commissioning, preventive maintenance, emergency repairs, audits and training. A qualified candidate will be self‑motivated, professional, energetic, positive, and disciplined to be able to perform in a time‑pressured and intensive work environment.

• Establish and maintain strong relationships with customers across the Peanut Vertical Line.
• Train customers on system operation, sequence of operations, functionality, and routine maintenance.
• Conduct on‑site visits, provide technical support via phone/email (including scheduled off‑hours support), and ensure timely resolution of customer issues.
• Achieve service delivery goals, including response time, first‑time fix rate, and customer satisfaction.
• Identify, qualify, and prioritize market opportunities through research and Voice of Customer (VOC) interviews.
• Support field sales with technical and commercial expertise throughout the sales cycle.
• Review customer drawings, layouts, RFQs, and documents to prepare accurate quotations and pricing for capital equipment.
• Work with the estimating department to obtain accurate costs for custom or non‑standard equipment.
• Review customer purchase orders and contracts prior to order entry.
• Support pricing strategy development and maintain pricing tools for the product line.
• Monitor, analyze, and report on industry and competitive developments to inform commercial strategy.
• Develop and execute product marketing plans for WECO’s Peanut Vertical Line aligned with customer acquisition and retention needs.
• Create effective value propositions, market messaging, and competitive differentiation materials.
• Drive the development of sales and marketing tools including presentations, collateral, web content, and customer value calculators.
• Write thought‑leadership content for marketing communications and PR.
• Support the positioning and promotion of food sorting products and services through customer engagement and training.
• Manage market launches for new products and features in coordination with Product Management (R&D), Sales, and Marketing Communications.
• Ensure alignment of channel strategy, sales processes, marketing communications, and product development plans.
• Provide VOC insights to define product success criteria, feature prioritization, and market requirements.
• Participate in the New Product Development process to support specifications, testing, and launch‑readiness activities.
• Provide equipment reliability feedback to quality engineering and collaborate on design and performance improvements.
• Provide ongoing technical support for customers and field service teams.
• Perform quality control tests on repaired equipment as needed.
• Document all service activities accurately and in a timely manner.
• Communicate effectively with field service management and internal support teams to resolve issues quickly and…