Director, Publisher Product Strategy

Key Responsibilties :

• Strategic Vision and Roadmap :u00A0
  
  Develop, own, and evangelize the long-term product strategy and roadmap for our pubisher solutions , aligning it with company objectives and market trends.
• Market and Competitive Analysis :
  Conduct market research, competitive analysis, and customer segmentation to identify emerging opportunities, threats, and unmet needs within the programmatic advertising landscape, with a particular focus on publisher and SSP requirements.
• Product Definition and Requirements :
  Translate strategic vision into detailed product requirements
• Operational Management :u00A0
  
  Leverage direct experience in publisher or SSP Ad Operations to inform product decisions, ensuring publisher products address real-world challenges related to yield optimization, latency, ad quality, fill rates, header bidding integrations, and reporting.
• Stakeholder Collaboration :u00A0
  
  Work closely with Engineering, Sales, Marketing, Business Development, and other Product teams to ensure successful product development, launch, and adoption.
• Performance and Metrics :u00A0
  
  Define key performance indicators (KPIs) for publisher products , monitor product performance post-launch, and iterate based on data-driven insights.
• Thought Leadership:u00A0
  
  Maintain an active role in the headspace of the industry through a regular output of thought pieces and presentations

• 8+ years of progressive experience in product management or product strategy, with at least 5 years specifically focused on ad tech platforms (SSPs, DSPs, Ad Exchanges, Ad Servers)
• Direct experience (minimum 3-5 years) in an Ad Operations role at a major publisher or Supply-Side Platform (SSP) is essential.u00A0
  
  This experience should include hands-on involvement with yield management, programmatic setup, troubleshooting, and partner integrations
• Deep understanding of the programmatic advertising ecosystem, including RTB, header bidding, server-to-server integrations, ad formats (display, video, native, CTV), and ad quality challenges.
• Strong analytical, problem-solving, and decision-making skills.
• Excellent communication, interpersonal, and presentation skills
• Deep understanding of the software development landscape and emerging technologies.
• Strong analytical and problem-solving skills, with the ability to translate complex technical concepts into business value.
• Exceptional communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.
• Experience in the adtech and/or martech industry required
• Bacheloru
  2019s degree or work experience equivalent