Director, Inside Sales & Partner Channel

Reporting to the VP, Marketing, the Director, Inside Sales & Partner Channel role is responsible for developing and executing the strategic sales and growth plan for Residential Customers across Canada and the United States. The role provides leadership to a high-performing Inside Sales organization, driving revenue growth, customer acquisition, retention, and market expansion while ensuring alignment with corporate objectives. This role establishes sales strategies, performance standards, workforce plans, and operational frameworks that enable sustainable growth and an exceptional customer on‑boarding experience. The

position works closely with Sales, Marketing, Operations, Customer Care, and Finance leaders to identify opportunities, improve business performance, and optimize sales effectiveness

• Develop and execute the national inside sales strategy supporting organizational growth, revenue, and customer acquisition objectives.
• Establish annual and multi-year sales plans, targets, forecasts, and performance measures aligned with corporate priorities.

• Lead the modernization of the residential propane sales organization through the adoption of AI, automation, and digital sales technologies.
• Continuously evaluate and implement emerging sales technologies, conversation intelligence platforms, predictive analytics, and CRM automation to improve productivity and conversion rates.

• Create a high-performance coaching culture focused on skill development, accountability, and continuous learning.
• Utilize call listening, conversation intelligence, and performance analytics to provide targeted coaching and feedback.

• Act as a change agent capable of building the business case for transformation initiatives and gaining stakeholder buy‑in across sales, operations, marketing, customer care, and leadership teams.
• Provide overall leadership for workforce planning, recruitment, succession planning, employee development, and performance management.

• Lead continuous improvement initiatives to optimize sales processes, workflows, customer journeys, and operational effectiveness.
• Ensure the appropriate use of CRM platforms, sales technologies, reporting tools, and customer data to improve decision‑making and performance.

• Partner with Marketing, Retention and Pricing teams to develop, execute, and evaluate lead generation, customer acquisition, and promotional initiatives.
• Collaborate with Operations, Customer Care, Finance, and other business units to align customer expectations, operational capacity, and business objectives.

• Leverage CRM, BI tools, and operational data to drive decision‑making and performance improvements.
• Develop and monitor KPIs related to lead conversion, call performance, productivity, customer acquisition cost, retention, and revenue growth.

• Bachelor's degree in Business Administration, Marketing, Commerce, Communications, or a related field.
• Equivalent combination of education, training, and experience may be considered.
• 7‑10 years of relevant experience
• Experience implementing and leveraging CRM platforms, sales engagement tools, sales automation technologies, and AI-driven sales solutions.
• Strong understanding of how AI can improve lead scoring, forecasting, customer segmentation, coaching, call analysis, and sales productivity.
• Advanced knowledge of sales forecasting, pipeline management, performance analytics, CRM systems, and sales enablement practices.
• Strong understanding of marketing strategy, customer experience, operational…