Growth Marketing Director – CVS Media Exchange; CMX

Growth Marketing Director – CVS Media Exchange (CMX)

2 days ago Be among the first 25 applicants

As the Growth Marketing Director for CVS Media Exchange (CMX), you will lead a team of strategic marketers to create a clear and differentiated market narrative for CMX’s audiences and product line. Your role will involve defining positioning, go‑to‑market strategy, and sales tactics for our product portfolio—owned & operated, offsite & self‑service, measurement & insights, pharma, and technology automation—while ensuring alignment with the brand and industry positioning.

You will partner cross‑functionally with insights, partnerships, product, and client success teams, develop innovative solutions, and craft CMX’s product offerings. You will drive demand with key customer segments—brand marketers and agencies—by creating annual marketing plans, setting KPIs, and directing marketing and communications strategies for existing and new product launches. Your output will include sell sheets, presentations, case studies, emails & newsletters, PR, and events.

Hybrid; commutable to one of the following Corporate Hubs:
Wellesley, MA;
Woonsocket, RI;
New York, NY (Soho office);
Blue Bell, PA;
Chicago, IL. Travel requirement is up to 25%.

• 8+ years of marketing experience with a strong foundation in B2B business development, digital media products & partnerships, and retail/CPG/pharma ecosystem understanding
• 6+ years of cross‑functional leadership experience
• 4+ years of digital product marketing ownership, including examples of driving significant product & partnership growth
• 4+ years of digital media or retail media experience, with examples of testing and validating emerging opportunities

• Experience in business development and/or product marketing at a digital media vendor or retail media network for 2+ years
• Clear understanding of the retail media landscape and major player positions
• Proven track record of collaborating with internal and external partners to deliver incremental results
• Strong analytical experience and familiarity with digital and physical media environments
• Self‑motivated, high‑capacity individual who thrives in a demanding, performance‑driven environment
• Experience executing sales enablement and product marketing across digital and non‑digital platforms
• Ability to identify risks and develop mitigation strategies in planning
• Strong execution discipline and ability to orchestrate cross‑functional teams
• Excellent communication skills across diverse audiences
• Creative problem‑solving mindset that drives innovative and decisive action
• Encourages others to capitalize on new opportunities and continuously innovate

• Bachelor’s degree in Business, Marketing or related field (or equivalent experience)
• MBA preferred

 –  

This range represents the base monthly rate or base annual salary for the position. Final compensation will depend on experience, education, geography and other factors. The role is eligible for bonuses, commissions, and equity participation.

• Affordable medical plan options, 401(k) with company match, and employee stock purchase plan
• No‑cost wellness programs, tobacco cessation, weight management, confidential counseling, and financial coaching
• Paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access, and many other benefits

We anticipate the application window for this opening will close on 01/30/2026.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.