Digital Merchandising Manager

We’re delighted to have already welcomed three of our four newly created Digital Merchandising Managers into the growing Digital Operations team. We’re now looking for the final person to complete the group. Each role is aligned to a dedicated category and works closely with category teams to boost online performance and enhance the customer journey.

As the Digital Merchandising Manager, you will be responsible for driving online sales performance by optimising the presentation, categorisation, and discoverability of products across digital platforms. You’ll take ownership of how products are showcased online, using data and insight to maximise conversion and deliver a seamless experience for our customers.

This is a fast-paced, high-impact role that requires strong commercial judgement, strategic thinking, and the ability to influence at all levels across the business.

• Develop and implement digital merchandising strategies tailored to your category, with a focus on driving conversion and customer engagement.
• Manage and maintain product listings, ensuring accuracy, completeness, and SEO optimisation of images, descriptions, and attributes.
• Optimise onsite search, filtering, and navigation to support different customer missions and improve product discover-ability.
• Use analytics tools (GA4, Adobe Analytics) to self-serve performance insights, identify trends, and make data‑led decisions.
• Collaborate with category, trading, marketing, and supplier teams to align merchandising with promotional activity, seasonal events, and strategic priorities.
• Work with UX/UI teams and developers to enhance the digital shopping experience and support continuous improvement.
• Drive personalisation and product recommendation strategies using available tools and data.
• Conduct A/B testing to evaluate merchandising approaches and refine based on customer behaviour.
• Stay up to date with competitor activity, industry trends, and emerging technologies in digital merchandising and eCommerce.

• A background in Digital Marketing, Digital Trading or eCommerce, with a strong grasp of merchandising principles.
• Confidence using analytics tools to self‑serve and interpret data to inform decisions.
• A customer‑first mindset with an understanding of online shopping behaviours and digital journeys.
• Ability to work closely with category teams and influence across departments.
• A proactive, collaborative approach with a clear sense of ownership and accountability.
• Experience in B2B, FMCG, or wholesale environments is a bonus, but not essential.

Booker is the UK's leading food & drink wholesaler. We are privileged to serve independent retailers, caterers and small businesses, from locations across the country. We operate over 190 cash and carry branches, eight distribution centres, five Best Food Logistics sites, as well as six support centre locations across the UK.

Diversity, equity and inclusion (DE&I) at Booker means that whoever you are and whatever your background, we always want you to feel represented and that you can be yourself  short, we’re a place where Everyone’s Welcome.

We know life looks a little different for each of us. That’s why at Booker and Best, we always welcome conversations about flexible working. Some people are at the start of their careers, some want the freedom to do the things they love. Others are going through life‑changing moments like becoming a carer, nearing retirement, adapting to parenthood, or something else.

So, talk to us throughout your application about how we may be able to support you.

We’re proud that Booker is a Disability Confident Committed employer and we’re committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support you can expect, please contact

Please note

We can only accept candidates over the age of 18 if the role requires working before 6:15 am or after 9:45 pm or involves working in areas such as the warehouse, beers, wines & spirits, and driving roles.

On the occasions where we have high volumes of applicants, some roles may close earlier than the advertised end date in order for us to manage all of the applicants appropriately. We will only be able to offer individual feedback to those candidates who attend an interview.

* Booker Group is part of Tesco plc, however, is operated separately from the core Tesco business and as such the benefits offered will be different from those offered at Tesco*

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