Sales and Breeding Advisor

Role Overview

We are looking for someone who is passionate about agriculture, understands the value of genetic progress, and thrives in a customer-facing, field-based sales environment to join our team as a
Sales and Breeding Advisor

You will be the key point of contact for our customers across Mid Wales.

You will work directly with progressive farmers, offering tailored genetic solutions and expert breeding advice to help them achieve measurable improvements in herd performance and profitability.

Be part of a team driving innovation and transformation in the agricultural sector through cutting-edge genetics and customer-centric service.

• Serve as the primary advisor for customers, ensuring optimal product and service recommendations to drive genetic gains and farm profitability.
• Identify and pursue new opportunities through strategic prospecting and lead generation.
• Deliver exceptional account management to maintain strong, long-term relationships with customers.
• Manage your own schedule and customer visits, ensuring consistent field presence across your territory.
• Stay informed on industry trends, biotech innovations, and breeding technologies to support customer success.

• Background or strong interest in dairy farming, breeding, or animal genetics.
• Proven sales experience in agriculture, biotech, or a related field preferred—but we welcome applicants from other sectors who bring strong consultative selling skills and a passion for the industry.
• Excellent interpersonal and communication skills.
• Self‑motivated, organised, and capable of working independently.
• Based in and happy to travel around Northern Ireland.
• Full UK driving license required.

• Performance related bonus
• 25 days holidays + Bank Holidays
• Pension
• Health Cash back scheme
• Employee Assistance Program
• Employee share plan
• Flexible Working Policy (Where appropriate/practicable)
• Enhanced maternity leave
  12 weeks at full pay followed by 4 weeks at 50% followed by SMP
• Comprehensive L&D program including career development programs, access to Genus University and Mango (languages)

Genus is an equal opportunity employer. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Genus prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status or any other characteristic protected by law.

Genus conforms to the spirit as well as to the letter of all applicable laws and regulations.