Optimisation Analyst

Responsibilities

• Analysing test results within the Loyalty & Support product spaces in a simple and engaging way with actionable recommendations that can be applied to improve our digital products and the customer experience.
• Analysing customer behaviour by leveraging big data from multiple sources and working closely with the UX research team to identify opportunities for improving the customer experience.
• Ensuring the reliability of our test results by applying appropriate statistical testing methods to our test data.
• Continually evaluating the process for A/B test analysis and exploring opportunities to enhance our ways of working.
• Exploring ways to automate our existing analysis processes to make decision making faster and to better support the needs of the Optimisation Managers and stakeholders.
• Working collaboratively with the Analytics Capabilities team to ensure appropriate tracking and means of measurement is in place.
• Sharing and presenting test results and insights clearly back to a range of audiences including the Product, UX and Engineering teams.
• Work with the finance team to deliver accurate and representative financial benefit forecasts.
• Providing mentoring and guidance to the Associate Optimisation Analysts.

• Experience of manipulating and analysing data from multiple sources using big data, business intelligence and data visualisation tools.
• Excellent verbal and written communication skills – you must be able to articulate complex concepts to a diverse audience.
• Data-driven mindset with strong analytical and problem‑solving skills; able to translate data into actionable insights to further improve the digital experience for our customers.
• Working effectively with multi‑disciplinary teams and understanding how to contribute to all phases of the product development lifecycle.
• Knowledge of A/B testing methodology and/or an understanding of the value of optimisation.
• Proficient in SQL.

• Experience of working with Adobe Analytics.
• Experience of working with Tableau.
• Experience of working with A/B testing tools.

We are an accredited Disability Confident Leader and commit to an inclusive recruitment process.