Optimisation Analyst

Key Responsibilities

The role will report into the Analytics Manager for Optimisation, and while specific responsibilities are dependent on the changing needs of the Tesco business, the following outlines the key responsibilities:

• Analyzing test results within the Loyalty & Support product spaces in a simple and engaging way with actionable recommendations that can be applied to improve our digital products and the customer experience.
• Analyzing customer behaviour by leveraging big data from multiple sources and working closely with the UX research team to identify opportunities for improving the customer experience.
• Ensuring the reliability of test results by applying appropriate statistical testing methods to the test data.
• Continuously evaluating the AB test analysis process and exploring opportunities to enhance our ways of working.
• Exploring ways to automate existing analysis processes to make decision-making faster and better support the needs of Optimisation Managers and stakeholders.
• Working collaboratively with the Analytics Capabilities team to ensure appropriate tracking and means of measurement are in place.
• Sharing and presenting test results and insights clearly to a range of audiences, including Product, UX and Engineering teams.
• Working with the finance team to deliver accurate and representative financial benefit forecasts.
• Providing mentoring and guidance to Associate Optimisation Analysts.

• Experience manipulating and analysing data from multiple sources using big data, business intelligence and data visualisation tools.
• Excellent verbal and written communication skills – able to articulate complex concepts to a diverse audience.
• Data‑driven mindset with strong analytical and problem‑solving skills; able to translate data into actionable insights to improve the digital experience for our customers.
• Working effectively with multidisciplinary teams and understanding how to contribute to all phases of the product development lifecycle.
• Knowledge of AB testing methodology and/or an understanding of the value of optimisation.
• Proficiency in SQL.

• Experience working with Adobe Analytics.
• Experience working with Tableau.
• Experience working with AB testing tools.