Chief Executive Officer

IAM Road Smart is the UK's leading road safety charity. Their role is simple, yet vital - to make journeys safer for everyone who uses the road.

Between four and five people lose their lives on UK roads every day, and more than 75 are seriously injured in collisions. Each death leaves a family grieving, and every serious injury can change lives forever.

The charity is working to change this through education and training programmes, alongside campaigning for policy reforms to make roads safer for everyone.

Chief Executive Officer

£110,000 + benefits

Hybrid working - At least 3 days in the office, Welwyn Garden City area

Joining the organisation in its 70th anniversary year, the new Chief Executive Officer will provide inspiring, person-centred leadership to their committed teams and volunteers.

They will work closely with members, partners, and stakeholders to influence policy, behaviour, and public understanding of road safety, while applying strategic and commercial expertise to secure long-term financial sustainability, diversify income, and maximise charitable impact.

We are seeking a proven senior leader, ideally from a membership, not-for-profit, or service-led organisation. Knowledge of the road safety or transport sector is desirable but not essential. The successful candidate will have a strong track record of delivering commercially sustainable growth, sound financial stewardship, and influencing policy, government, or regulatory stakeholders.

Key responsibilities include:

• Ensure financial sustainability through budgeting, forecasting, risk management, and investment planning.
• Lead the development and delivery of the strategic plan with the Board.
• Drive growth across membership, training, fundraising, and commercial activities, including partnerships and sponsor ships.
• Enhance the organisation's influence, visibility, and impact in road safety and driver/rider training.
• Serve as the chief ambassador and spokesperson to members, partners, government, and media.

If you are passionate about making our roads safer and enhancing driver education, we would love to hear from you.

For further details and information on how to apply, please visit our dedicated microsite: IAM Road Smart

How to Apply

To apply for the role, please upload your CV together with a supporting statement (of no more than 1000 words) onto the Prospectus website via the link below.

Please ensure that you have included a telephone number, as well as any dates when you will not be available or might have difficulty with the recruitment timetable.

If you wish to apply using an alternative format, please contact Prospectus on or email

For guidance on formulating your supporting statement, please review our guide How to Write a Cover Letter for a Charity Leadership Role
- If you would like to have an informal conversation about the role, please contact our retained partners:
or

At Prospectus we believe passionately that a truly inclusive workplace leads to increased social impact. We are committed to supporting our clients to build more inclusive teams. To understand how we are performing, we ask that you kindly complete the brief equal opportunities questionnaire when you submit your application via our website. Please be assured that your responses are kept confidential, separate from your candidate record, are not part of any application you make, and that the consultants never see individual responses to the questionnaire.

Recruitment Timetable:

Final date to receive applications: Sunday 29th March (midnight).

Interviews with Prospectus: w/c 13th April.

Interviews with IAM Road Smart: 30th April and/or 1st May.