FA Event Manager

Help us create unforgettable experiences for England fans across the country!

We are excited to be searching for an FA Event Manager, who will lead the development and delivery of spectator experience initiatives across The FA's events portfolio, enhancing the end-to-end spectator journey and helping to create memorable experiences for spectators, FA invited guests and key stakeholders attending our events.

Working predominantly across FA Events On The Road (OTR), while supporting fixtures at Wembley Stadium where required, you'll play a key role in improving spectator engagement and experience, while supporting the delivery of commercial opportunities across FA events.

You'll also contribute to strategic projects, commercial growth opportunities and wider business priorities, supporting the continued development of The FA's events function.

The role will require regular travel to venues across England, working closely with key colleagues and stakeholders to support the planning of upcoming England fixtures. Due to the nature of the role, regular evening and weekend working will also be required.

What will you be doing?

• Lead the development and delivery of spectator experience initiatives for general admission spectators and FA hospitality guests, across FA events, identifying opportunities to enhance the end-to-end spectator journey.
• Drive consistency and innovation in spectator experience across FA events.
• Support wider FA events and hospitality operational delivery requirements as required, contributing to the successful delivery of major events, tournaments and business priorities.
• Lead the planning and delivery of fan zones, activations and other spectator-facing experiences where appropriate, subject to budget availability, venue suitability, partner requirements and wider event planning considerations.
• Support spectator way finding plans with The FA's branding agency, providing input to enhance the spectator experience and the overall look and feel of FA events.
• Contribute to the Wembley fan atmosphere working groups where required, collaborating with our Sports Presentation agency and relevant FA departments to develop and deliver fan engagement initiatives and interactive experiences that enhance the matchday atmosphere and spectator experience.
• Lead the coordination of spectator-facing pre-event communications and emails to ticket holders working collaboratively with Marketing, Communications, CRM and other relevant departments to ensure spectators receive accurate, timely and relevant information ahead of FA events.
• Lead on the delivery and distribution of England matchday spectator guides, coordinating contributions from internal departments, host venues, and key stakeholders to provide spectators with comprehensive event, venue and travel information.
• Manage and evolve existing spectator-facing ticket products and experiences, including Pitch Side VIP, Prime Seats and Ticket+, identifying opportunities to improve value, spectator engagement, and commercial performance across FA events.
• Identify and develop new experiences and revenue-generating opportunities for spectators and FA commercial partners, utilising existing assets and event platforms to enhance spectator experience.
• Lead the coordination and delivery of the ‘Here to Help' volunteer programme for OTR matches, working with host venues and delivery partners to recruit, brief, deploy, and support volunteers across FA events.
• Identify opportunities to develop and enhance the ‘Here to Help' volunteer programme, ensuring the volunteer workforce continues to support evolving spectator needs and contributes positively to the overall spectator experience.
• Work collaboratively with the FA Insights team to shape spectator surveys, review survey findings and identify opportunities to enhance future event delivery and spectator experience.
• Work collaboratively with external spectator experience consultants and partners to undertake matchday experience reviews, audits and assessments, identifying opportunities to enhance future event delivery and spectator experience.
• Executes additional tasks as required to meet the FA's changing priorities.
• Comply with all company policies and procedures to ensure that the highest standards of health, safety, and well-being can be maintained.
• As part of the FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the…