Partnerships Coordinator
Listed on 2026-10-05
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Marketing / Advertising / PR
Client Relationship Management, Marketing Communications, Event Management & Planning
We have a great opportunity within our Commercial team for a Partnerships Coordinator
The role of the Partnerships Coordinator will be to support the day-to-day management and delivery of commercial rights across several partners within The FA's Commercial Partnerships programme.
The FA's partnership portfolio is one of the largest in global sport and we are proud to partner with leading brands such as Nike, EE, Emirates, M&S Food, Chase and many more across FA properties, including the England Men's, England Women's and Para Teams;
The Emirates FA Cup and Women's FA Cup;
England Football (grassroots);
Wembley Stadium connected by EE; and St. George's Park.
Success in this area has been achieved by building world-class strategic partnerships, driving and maximising commercial value, building exceptional relationships with partners, providing thought leadership on rights planning and activations, demonstrating expertise in performance marketing and data-led campaigns, and developing and managing high-performing partnership management teams.
What will you be doing?- Partner Management:
Support the day-to-day management of a portfolio of commercial partners, helping to ensure the effective delivery of contracted rights and supporting the execution of partner marketing activations and campaigns. - Relationship Management:
Build positive and effective relationships with partner contacts and internal stakeholders, supporting clear and timely communication and acting as a key day-to-day contact across certain work streams where appropriate. - Partner Support:
Support Partnership Managers in advising partners on rights usage, activation opportunities and campaign delivery, helping partners to maximise the value of their relationship with The FA. - Commercial Windows:
Support the planning and delivery of partner Commercial Windows, including coordinating player and talent access, digital content shoots and associated production requirements, working closely with Partnership Managers, Player Relations and relevant internal teams. - Matchday & Event Delivery:
Support partner matchday and event delivery across selected FA properties, coordinating agreed activity and helping to ensure a high-quality client experience and smooth execution of contractual rights. - Planning & Coordination:
Support account planning, project status meetings and regular reporting, maintaining action trackers, monitoring delivery against agreed timelines and ensuring key actions are followed up. - Measurement & Evaluation:
Support the End of Season Review process, gathering relevant information and insight from internal teams, contributing to the evaluation of partnership activity and helping to prepare results and recommendations for partners. - Partner Presentations & Proposals:
Support the development of presentations, proposals, reports and other materials for partners and internal stakeholders, contributing relevant information and content as required. - Cross-Functional Collaboration:
Work collaboratively across The FA Group, including Content, Marketing, Communications, Wembley Stadium, Data & Insights, Events, Player Relations and other relevant teams, supporting coordinated and effective partner delivery. - Continuous Improvement:
Identify opportunities to improve partnership processes and ways of working, sharing ideas and best practice and contributing to the continued development of The FA's Commercial Partnerships function. - Wider Contribution:
Take on additional responsibilities and projects as required, contributing to the delivery of The FA Group's changing commercial priorities and objectives.
Essential for the role:
- Experience working in a commercial marketing, partnerships or client-facing environment (preferably within the sports industry).
- Experience supporting partnership delivery and project management, with the ability to coordinate multiple work streams and deliver against agreed timelines and objectives.
- Demonstrable experience of building strong, positive working relationships with colleagues, partners and other stakeholders, with the confidence to communicate effectively across different teams and levels of seniority.
- Strong communication and presentation skills, with the ability to tailor style, tone and messaging to different audiences and represent The FA professionally across internal and external environments.
- Excellent planning, organisation and time management skills, with the ability to manage competing priorities, coordinate activity…
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