Retail Stadium General Manager Stadium

Wembley, England, United Kingdom

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world’s most iconic sports properties.

At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset.

The General Manager – Wembley Retail is responsible for leading the complete Fanatics retail operation at Wembley Stadium, with full accountability for commercial performance, event retail execution, inventory management, workforce planning, and the strategic relationship with The FA and Wembley Stadium. This role drives sustainable revenue and profit growth across the permanent store and all event retail formats, from Olympic Way and external concourse through to internal levels and hospitality locations, while delivering consistently exceptional fan experiences.

The General Manager – Wembley Retail delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Cross-Functional Leadership:

• Act as the senior Fanatics retail contact for The FA, Wembley Stadium and key venue stakeholders, representing Fanatics in operational and commercial meetings and ensuring agreed actions are communicated and delivered.
• Work cross-functionally with Retail Operations, Merchandising, Marketing, IT, Finance, HR, Loss Prevention and Supply Chain to align planning and execution across the operation.
• Embed lessons learned and best practice into standard operating procedures, ensuring the operation continuously improves across store and event trading cycles.
• Build a high-performing management and supervisory team with clear accountability across store, events, inventory and workforce planning, creating succession plans and development pathways for permanent, core and casual team members.
• Set expectations for leadership behaviours, communication, performance management and engagement, ensuring the operation has the right capability and resource for both business-as-usual and major event requirements.

• Deliver exceptional fan experiences across all Wembley retail touchpoints, including the permanent store, Olympic Way, concourse, internal levels