Retail Stadium General Manager Stadium

Wembley, England, United Kingdom

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.

At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset.

The General Manager – Wembley Retail is responsible for leading the complete Fanatics retail operation at Wembley Stadium, with full accountability for commercial performance, event retail execution, inventory management, workforce planning, and the strategic relationship with The FA and Wembley Stadium. This role drives sustainable revenue and profit growth across the permanent store and all event retail formats, from Olympic Way and external concourse through to internal levels and hospitality locations, while delivering consistently exceptional fan experiences.

The General Manager – Wembley Retail delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Cross-Functional Leadership:

• Act as the senior Fanatics retail contact for The FA, Wembley Stadium and key venue stakeholders, representing Fanatics in operational and commercial meetings and ensuring agreed actions are communicated and delivered.
• Work cross-functionally with Retail Operations, Merchandising, Marketing, IT, Finance, HR, Loss Prevention and Supply Chain to align planning and execution across the operation.
• Embed lessons learned and best practice into standard operating procedures, ensuring the operation continuously improves across store and event trading cycles.
• Build a high-performing management and supervisory team with clear accountability across store, events, inventory and workforce planning, creating succession plans and development pathways for permanent, core and casual team members.
• Set expectations for leadership behaviours, communication, performance management and engagement, ensuring the operation has the right capability and resource for both business-as-usual and major event requirements.

• Deliver exceptional fan experiences across all Wembley retail touchpoints, including the permanent store, Olympic Way, concourse, internal levels and hospitality locations.
• Identify opportunities to grow the business through new retail concepts, improved space utilisation and enhanced fan engagement tied to events and matchdays.
• Review performance after key events and translate findings into future event plans, ensuring the fan experience continuously improves.
• Maintain a safe, compliant and professionally presented operation at all times, ensuring fans and visitors encounter high retail standards on every occasion.

• Identify and pursue opportunities to grow the Wembley retail operation through events, new retail concepts and improved commercial use of available space.
• Leverage performance data, footfall analysis and post-event reviews to drive insight-led improvements across the operation.
• Build contingency planning and event-readiness protocols that anticipate operational complexity and reduce risk during high-volume activations including OTR IVR Games attached to the FA.
• Champion a culture of continuous improvement across store, event and inventory operations, encouraging the team to surface and act on new ideas.

• Own the commercial performance of the Wembley retail operation, delivering against sales budgets, forecasts and KPIs including footfall, conversion, AOV and labour productivity.
• Provide overall leadership for event retail execution across all venue locations, ensuring robust staffing, stock, equipment, technology, security and contingency planning are in place for every…