Engineering Tech Lead, Marketing Technology Operations, USCCA — West Bend, WI

Engineering Tech Lead - Customer Engagement Platform (Braze)

Job Category: Information Technology

Requisition Number: TECHL
001870

• Posted :
  September 29, 2025
• Full-Time

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Applications must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Are you ready to lead a dynamic team at the forefront of marketing technology? As our Engineering Technical Lead, you’ll drive the infrastructure that powers our messaging, tracking, and attribution systems across the customer journey. You’ll lead initiatives and integrate platforms like Braze, Segment, Hightouch, GTM, and GA4, ensuring our marketing efforts are data‑driven and impactful.

In this hands‑on role, you’ll collaborate with Marketing, PPC, Data Engineering, and Product teams to shape architecture, set priorities, and champion best practices. You’ll also mentor our engineers, fostering a high‑performance culture focused on innovation and quality delivery.

If you’re a strategic thinker with a passion for technology and team leadership, we want to hear from you! Consider joining a culture second to none, where every innovation you implement supports a mission that saves lives every day.

Essential Duties and Responsibilities:

Technical Leadership

• Define and execute a scalable, maintainable technical strategy aligned with marketing goals, ensuring high data fidelity and operational efficiency.
• Lead critical architectural decisions for messaging orchestration, data pipelines, and analytics infrastructure, enabling fast and reliable marketing initiatives.
• Serve as a trusted expert on integrations between internal systems and external marketing platforms, ensuring secure and compliant data flows.
• Develop comprehensive functional design specifications that outline how Braze’s features will support the customer’s business goals. This includes defining workflows, user journeys, and business rules to deliver an efficient and scalable solution.

People Management

• Mentor, coach, and manage a team of Mar Tech engineers.
• Promote a culture of accountability, high performance, and professional development.
• Guide engineers in growing their skills around API integration, messaging orchestration, customer data platforms (CDPs), and observability.
• Design scalable, privacy‑compliant data flows from product events to marketing platforms.
• Build and manage complex data structures, including user attributes and events, to support personalized customer experiences. Define how customer interactions and behaviors are tracked and leveraged to enhance engagement strategies.
• Ensure robust data validation, governance, and privacy compliance across platforms like GA4, Braze, Segment, and GTM.
• Develop safeguards for pixel tracking accuracy and enforce performance‑friendly solutions for tag management.

Code & Data Quality

• Advocate for modern engineering practices such as version‑controlled tagging libraries, CI/CD pipelines, automated testing for tracking integrity, and code review rigor.
• Drive standards around clean, maintainable, and observable code across integrations and services.

Project Delivery

• Partner with marketing stakeholders to support initiatives like lifecycle campaigns, attribution tracking, and personalization.
• Own technical delivery on data enablement projects — from concept to deployment — ensuring milestones, scope, and quality standards are met.
• Manage vendor relationships and technical partnerships where needed.
• Research and implement cutting‑edge technologies that improve marketing data visibility and campaign delivery effectiveness.
• Continuously evaluate and optimize existing Mar Tech stack to reduce tech debt and increase operational efficiency.

Troubleshooting & Support

• Lead resolution of technical issues affecting marketing operations and campaign delivery.
• Establish monitoring systems and alerts to detect anomalies in data flows or message delivery.

Required Skills/

Experience:

• Bachelor’s Degree in Computer Science, Engineering, or a related field, or equivalent practical experience.
• Minimum 7 years in software development or technical operations, with at least 2 years in a…