Digital Marketing Manager

Location: Sandwell

When it comes to performance skills and experience dont tell the whole story. They only tell us what to do in known predictable and contextual situations.

We look for attributes as they tell us how you behave in all situations particularly unknown challenging or stressful ones when you cant apply your learnt skills.

We have big ambitions and we need people who work here to have big ambitions too.

To achieve our growth plans we need talented and driven people who are curious and comfortable with uncertainty and step outside their comfort zone to learn and try new things.

If youre the kind of person who rolls up your sleeves and gets stuck in we want to hear from you!

Watch HERE to find out what it takes to be successful and build a better career at MSC.

Requisition  : 19057

Employment Type

:
Full Time

Job Category :
Marketing

Work Location :
Wednesbury UK

Potential Work Location :
United Kingdom :
England :
Wednesbury

United Kingdom :
England :
West Midlands

Digital Marketing Manager

We are seeking a highly motivated Digital Marketing Manager to develop and implement comprehensive digital marketing strategies across various channels. This role is crucial for enhancing our online presence driving traffic customer acquisition and retention while aligning with our business objectives.

Whats in it for you

• With MSC youll have the autonomy to shape your role and develop your career with us. We believe in continuous growth which is why you will have constant access to coaching mentoring and an environment where personal and professional development and success are celebrated.
• Love discounts Youll love it even more with our discounts and rewards site which covers all the most popular brands. Whether its a break away cashback on essentials or shopping for a special occasion - weve got you covered.
• On top of this we give you 25 days of holiday entitlement Bank Holidays paid holiday leave. A company pension scheme matched up to 10% of your annual salary. Life insurance which is 6x annual salary plus a discounted health cash plan and private medical insurance to support you with whatever life throws at you.

What will you be doing Digital Strategy Development

• Collaborate with the Head of Marketing and E-commerce to create and implement a digital marketing strategy that aligns with business goals
• Identify target audiences set key performance indicators (KPIs) and develop strategies to achieve those goals

Paid Search (SEM) Management

• Plan execute and analyse paid search programs primarily through Google and Bing to grow brand awareness and drive sustainable profits
• Optimise and continually improve SEM programs to generate awareness consideration conversion and loyalty
• Manage large complex and high-budget paid search campaigns utilising advanced tools such as Bing Ads and Google Ads

Search Engine Optimisation (SEO)

• Lead SEO efforts to boost website visibility and improve search rankings through keyword research content optimisation and performance tracking
• Stay updated on industry trends and search engine changes to enhance SEO strategies

Email Marketing

• Create and manage email marketing campaigns to engage customers and nurture leads
• Segment audiences and personalise content to improve campaign effectiveness while tracking performance for data-driven improvements

Analytics and Reporting

• Monitor and analyse key performance metrics across all digital marketing channels using tools like GA4
• Prepare regular performance reports identify trends and provide insights and recommendations to optimise marketing strategies

Collaboration and Stakeholder Management

• Work cross-functionally with Sales Engineering Category Management and external partners to ensure alignment on customer needs and marketing initiatives
• Educate internal and external stakeholders on digital marketing capabilities and drive alignment to shared goals

Leadership

• Inspire and motivate the marketing team to achieve their best work
• Foster a collaborative culture within the department and throughout the company

What do you need

• Bachelors degree in Digital Marketing Marketing Business or a related field
• At least 5 years of experience in digital marketing with a proven track record in driving traffic engagement and conversions
• Strong experience in managing SEO SEM email marketing social media marketing and content marketing campaigns
• Excellent analytical skills with the ability to analyse data and provide actionable insights
• Exceptional written and verbal communication skills
• Self-motivated with strong time management and organisational skills
• Proficiency in Google Analytics AdWords and other digital marketing tools; knowledge of HTML CSS and web design principles is a plus

We trust that our people will be able to teach you role-specific skills but for you to truly succeed at MSC you will embody our values and these significantly important attributes; ones that MSC believes to embody talent within our business.

Connections :
Your interpersonal skills; how well you manage relationships and how rewarding you are to…