Marketing Manager

Position: Marketing Manager (Permanent)
Location: Smethwick

Marketing Manager

Office Based | West Midlands

Are you a strategic and creative B2B Marketing Manager looking to make a real impact in a growing organisation?

We are a leading UK manufacturer and supplier within the workwear and personal protective equipment sector, entering an exciting phase of product and market development. Marketing will play a pivotal role in driving brand growth, market awareness and commercial success.

This is a fantastic opportunity for an experienced marketing professional to lead a dynamic team, shape strategy, and influence all areas of the business within a supportive and fast-paced environment where initiative is encouraged.

The Role

As Marketing Manager, you will lead the marketing function as part of the commercial team, developing and delivering an integrated marketing strategy aligned to business objectives.

You will be responsible for elevating brand presence, driving demand generation and ensuring consistency across all marketing channels.

Key Responsibilities

Lead and develop the marketing department, ensuring delivery of high-quality output

Develop and execute a comprehensive marketing strategy aligned with company goals

Drive brand awareness, perception and engagement, monitoring key performance indicators

Collaborate cross-functionally to ensure consistent brand messaging

Oversee content creation across website, social media and trade publications

Plan and manage product photoshoots with internal teams and external suppliers

Work closely with digital specialists to maximise SEO performance and online visibility

Optimise CRM usage to track integrated campaigns and measure effectiveness

Develop demand generation programmes targeting key industry sectors

Create and manage point-of-sale initiatives to strengthen distributor presence

Maintain up-to-date marketing materials aligned to sector requirements

Plan and oversee trade exhibitions and industry events

Manage the marketing budget, reporting on ROI and campaign performance

About You

To succeed in this role, you will have:

A Degree or Master's qualification in Marketing (or equivalent professional qualification)

Proven experience leading and developing a marketing team

Strong B2B marketing experience with expertise in integrated campaign delivery

Excellent creative thinking and communication skills

Solid knowledge of SEO and digital marketing strategy

Experience writing compelling content for a B2B audience

A proactive, collaborative approach with the ability to work independently