Sales Manager​/Technical Sales Manager

Position: Sales Manager / Technical Sales Manager
Location: Wednesbury

JOB DESCRIPTION Sales Manager / Technical Sales Manager Job Title Sales Manager / Technical Sales Manager Location Corby, with UK and European travel Reports to Managing Director Start Date TBC Business Area Sales / Technical Sales Travel Up to 50%, including customer sites and Europe

Employment Type

Full time Scope UK focus with European opportunity Position Summary This is a UK-based manufacturer of mechanised irrigation systems, including boom irrigators, hose reels, pump sets, control systems and associated equipment. With a high proportion of in-house engineering, the business delivers practical, high-performance irrigation and water management solutions across agriculture and specialist applications. We are seeking a commercially driven, technically capable Sales Manager to lead revenue growth, develop market opportunities and take ownership of customer solutions from enquiry through to specification, order, delivery and commissioning.

The role combines business development, technical system design, customer relationship management and field-based delivery support. This is a key appointment intended to strengthen sales capacity, reduce reliance on the Managing Director for day-to-day sales and technical decisions, and create a stronger platform for future growth. Role Purpose To drive sustainable sales and revenue growth by identifying opportunities, specifying technically robust irrigation solutions, managing customer relationships and ensuring successful delivery and commissioning in the field.

The role requires an individual who can win the work, design the solution and stand behind it with the customer.

Key Responsibilities Sales & Business Development
• Take ownership of sales performance, revenue growth and agreed sales targets.
• Proactively identify, develop and convert new business opportunities, including key accounts, tenders, partnerships and dealer/distributor channels.
• Develop and manage a strong pipeline from enquiry through to order, with clear forecasting and follow-up discipline.
• Build long-term customer relationships across agriculture, commercial and specialist sectors.
• Negotiate and close business with full commercial awareness of price, margin, cost, value and customer need.
• Provide regular sales forecasts, performance reports and market insights to senior management. Irrigation System Design & Specification
• Assess customer requirements on site, including water availability, flow, pressure, consistency, field layout, distances, topography, crop requirements and irrigation strategy.
• Specify complete irrigation systems, including machine selection, hose reel and boom configuration, pump matching, hose diameters, nozzle selection, spacing and application rates.
• Ensure technical integrity, practicality and performance of proposed solutions in real-world agricultural conditions.
• Apply strong understanding of flow, pressure, hydraulics, pumps, hose sizing, nozzles and water application rates.
• Stay up to date with product capability, industry trends and relevant irrigation technology. Commissioning & Field Delivery
• Attend customer sites to support installation, handover and commissioning of systems.
• Ensure machines are correctly set up, calibrated and operating effectively.
• Troubleshoot and resolve practical issues in real time, working with internal teams where required.
• Provide customer training, operational support and clear handover guidance.
• Capture field feedback to support engineering, product improvement and customer service. Aftermarket & Ongoing Revenue
• Develop additional revenue through spare parts, consumables, system upgrades and enhancements.
• Maintain long-term customer contact to support repeat business, service…