Senior Marketing Content Writer

West Des Moines 7100 West
West Des Moines, IA 50266, USA

About Us: Equi Trust Life Insurance Company is a national carrier of competitive, client-friendly annuity products sold through a variety of distribution channels, including more than 20,000 independent agents and independent marketing organizations (IMOs). Since 2003, we have provided exceptional customer service to our clients by operating with integrity and passion. Our efforts are supported by a dedicated workforce who execute their responsibilities through teamwork and an entrepreneurial spirit.

Equi Trust sells products nationwide and is headquartered in Chicago, Illinois, with operations in West Des Moines, Iowa.

Position Summary: The Senior Marketing Content Writer is responsible for the ideation, creation, development, and execution of general communications and advertising through all media strategies designed to ensure the achievement of Equi Trust Sales and Marketing goals. The Senior Marketing Content Writer works closely with leaders within Sales and Marketing to successfully achieve content and communication outcomes. Audiences include distributors, potential distributors, purchasers, and potential purchasers of Equi Trust products.

Mediums include blast emails, collateral materials, website, video, mobile application, correspondence, and forms.

What You'll Do:

• Researches, designs, and delivers well‑written, clear, compelling, and engaging content to accurately, and in a compelling manner, reflect desired concepts as assigned for marketing communications, including product literature, blast emails, industry ads, recruiting ads, promotional campaigns, web content, and sales campaigns.
• Serves as a Company resource for grammar and general writing questions.
• Monitors and reports on competitor activities relating to advertising, communications, and promotions to stay informed about industry marketing and product trends.
• Understands and ensures that all legal, compliance, and market‑conduct‑related laws and regulations are adhered to regarding state insurance office requirements and FTC, OCC, FCC, FINRA (if applicable), Privacy Act, Truth in Advertising Act and CAN‑SPAM provisions.
• Leverages brand knowledge and understanding to support the Equi Trust brand development and management with materials designed to build the brand’s identity, image, and general awareness.
• Creates and delivers communications that drive and stimulate overall consumer and agent activity, as well as motivate and maintain marketing organization and agent relationships.
• Works closely with the Marketing team to achieve marketing strategy goals.
• Engages and partners with applicable stakeholder groups to determine appropriate marketing messaging.
• Responds to and resolves requests according to Equi Trust policies in a prompt, efficient, and courteous manner for external customers, departmental staff, and other Equi Trust personnel at all times.
• Supports the Sales and Marketing team and/or other departments on an as‑needed basis.
• Willingly takes on additional responsibilities as requested in order to accomplish department and Company objectives.
• Actively participates and contributes to the goals and objectives of the Company by working collaboratively and fostering a positive and inclusive work environment.

What You'll Bring:

Education:

• Bachelors Degree required.

Experience:

• Minimum 3 years of experience in annuity and life insurance products, marketplace, and sales concepts required.
• Minimum 4 years of communications and marketing experience required.
• Minimum 4 years of experience writing creative and technical content required.

Knowledge, Skills, and Abilities:

• Highly developed and effective communication and presentation skills, both verbal and written.
• Advanced grammar, writing and editing skills.
• Demonstrated ability to proactively identify and solve problems and issues of all types.
• Establishes positive relationships and works effectively with all departments and affiliates to ensure integration of strategic goals and principles.
• Advanced and proven ability to use technology to work efficiently and productively, and as an auditing tool.
• Able to recognize and adjust…