Media Strategy Manager Sr

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West Fargo, 1814965, US, 58078 Minneapolis, MN, US, 55402

Company:
Doosan Bobcat NA US

At Doosan Bobcat, our success is powered by our people. Through our winning culture and one global team working together, we deliver the best products and service to our customers – and make the world a better place. Join our team today and start building your career with a worldwide leader.

The Media Strategy Manager Sr is a strategic, data-driven professional responsible for developing and executing integrated paid media efforts across all channels—from national brand campaigns to local dealer support. This role manages full-funnel media planning and performance, balancing short-term lead generation with long-term brand growth. Leading a collaborative internal and agency team, this individual activates an integrated media mix (traditional and digital) to meet business objectives and accelerate customer acquisition.

Success in this role requires strong leadership, deep media expertise, and a focus on results, innovation, and continuous optimization.

Beyond campaign activation, this position ensures media strategies are aligned with overall business goals, measurement and reporting processes support decision-making, and the latest media trends and technologies are integrated proactively.

Developing Media Strategies

• Create and execute comprehensive, integrated paid media strategies supporting brand awareness, demand generation, and lead conversion across traditional (TV, radio, print, OOH) and digital channels (SEM, SEO, paid social, display, video).
• Align media plans with overall business objectives, supporting both national and local markets through scalable frameworks for dealer networks, field marketing, and brand teams.
• Balance short-term lead targets with long-term brand and market development to ensure sustained growth.

Performance Marketing & Customer Acquisition

• Lead the performance marketing function, employing a rigorous test-and-learn approach to continually optimize campaigns for maximum ROI and high-quality leads.
• Develop forecasting models and leverage real-time data to monitor performance, making strategic adjustments to maximize results.
• Collaborate with analytics teams to track KPIs, interpret complex data, and generate actionable insights to refine targeting, messaging, and media spend.

Measurement and Data-Driven Insights

• Own media measurement and attribution strategy, including setting channel KPIs, media mix modeling, and performance analytics.
• Translate insights into strategic recommendations shared with senior leadership to justify investments and guide future planning.
• Ensure measurement aligns with web analytics, CRM data, and lead pipeline metrics for a comprehensive view of performance.
• Lead and develop a team of media experts, including agency and in-house professionals, responsible for various media disciplines.
• Foster a culture of innovation, accountability, and continuous improvement within the team.
• Manage relationships with media agencies to ensure alignment with strategic priorities, operational excellence, and performance optimization.

Media Innovation & Trend Adoption

• Stay updated on emerging media platforms, new technologies, and AI-driven targeting tools.
• Pilot innovative tactics, evaluate new media opportunities, and embed best practices to maintain a competitive edge.
• Ensure all media investments are adaptable, future-proof, and aligned with organizational growth objectives.

Channel Strategy Leadership

• Champion the evolution of 1:1 and personalized marketing across the customer lifecycle, aligning with broader CRM and data ecosystem goals.
• Lead and mentor a team responsible for planning and executing email and direct mail campaigns.
• Ensure integration of email, direct mail, and media strategies to deliver a cohesive, data-driven customer experience across channels, maximizing reach, frequency, and relevance throughout the buyer journey.

• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degrees or certifications in marketing, advertising, or…