Media Strategist

Overview

Performance Media Strategist at Sanford Health. Remote ND (West Fargo) facility; location:
West Fargo, ND. Full-time, 40 hours weekly, day shifts.

Collects and analyzes information regarding different media channels, such as TV, print, radio, outdoor media, disruptive media, online video, social, display, programmatic, etc. Creates, executes, and manages buying recommendations and plans, reporting on the efforts. Accountable for the planning, implementing and managing of paid media. Evaluates and presents new media opportunities to account services and other team members. Negotiates contracts and rates with all media outlets while managing relationships.

Creates media proposals. Possesses knowledge of emerging trends in paid/performance media. Collaborates with account services, research, creative services, communications and content teams to develop integrated marketing strategies. Executes advertising and marketing plans in accordance with approved budgets and meets all submission deadlines. Works with team to coordinate ads for buys and communicates to account services, project management and creative teams.

Traffics assets to media outlets on time. Optimizes media mix, as needed, to reach outlined goals. Reports on effectiveness of efforts. Provides excellent customer services to internal and external partners. Possesses well-rounded knowledge of various media platforms, both digital and traditional, and the nuances between each platform. Displays the ability to be self-motivated, detail-oriented and organized.

• Bachelor’s degree in communications, marketing, journalism or closely related field required.
• Minimum of five years professional experience in media planning and buying required, preferably at an agency.
• Demonstrates the ability to work in a fast-paced environment.
• Expert proficiency in Microsoft products such as Word, Excel and PowerPoint.
• Certifications in Google Adwords and/or Google Analytics strongly preferred.

Sanford Health offers an attractive benefits package for qualifying full-time and part-time employees. Depending on eligibility, a variety of benefits include health insurance, dental insurance, vision insurance, life insurance, a 401(k) retirement plan, work/life balance benefits, and a generous time off package to maintain a healthy home-work balance. For more information about Total Rewards, visit

Sanford is an EEO/AA Employer M/F/Disability/Vet. If you are an individual with a disability and would like to request an accommodation for help with your online application, please call or send an email to talent.

Sanford Health has a Drug Free Workplace Policy. An accepted offer will require a drug screen and pre-employment background screening as a condition of employment.

• Req Number: R-0239394
• Job Function: Marketing and Communications
• Employment type: Full-time
• Seniorit y level: Mid-Senior level
• Industries: Hospitals and Health Care

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