Marketing and Communications Director

Summary

The Marketing and Communications Director leads district-wide marketing and communications to advance the mission of the West Fargo Park District. This role strengthens public awareness of programs, facilities, and rental spaces; increases engagement and utilization through audience-informed strategy; and ensures brand consistency across departments. The Marketing and Communications Director develops measurable, data-driven marketing plans, manages key communication channels, and provides leadership for proactive communications including crisis communication planning.

This position establishes marketing systems, standards, and prioritization frameworks to ensure resources are aligned with district goals, capacity, and measurable outcomes.

• Supervises the Special Events Supervisor, 1-2 other full-time staff, a marketing intern, and occasional part-time or temporary staff.
• Oversees work of contracted vendors and design partners.
• Provides marketing leadership and guidance to department leaders to support consistent district-wide practices.

• Develops and implements the district-wide marketing and communications strategy aligned with organizational goals and strategic priorities.
• Provides strategic marketing counsel to the Executive Director and department leadership, using performance data and audience insights to inform decision-making, resource allocation, and timing of initiatives.
• Serves as brand steward, maintaining standards and training staff to ensure consistent messaging, visual identity, and tone across departments.
• Leads district communications planning, including annual communication planning, media relations, and coordination of public information, with capacity to support incident and crisis communication efforts.
• Designs and implements targeted campaigns to increase engagement, utilization, and revenue for programs, facilities, and rental spaces, informed by audience insights and performance data. Establishes and maintains data tracking systems to measure digital performance, audience behavior, and marketing outcomes, and translates findings into actionable recommendations.
• Oversees district-owned communication channels including the website, email, and social platforms, ensuring content is accurate, timely, accessible, and aligned with seasonal and strategic priorities.
• Directs, produces, or coordinates the development of marketing and communication materials to support programs, events, facilities, rentals, board reports, and presentations. Coordinates district-wide marketing calendar and workflows to ensure timely execution, cross-department alignment, and efficient use of resources.
• Ensures ADA accessibility and usability standards are incorporated into public-facing materials and digital platforms.
• Supports marketing and communications needs of the West Fargo Parks and Recreation Foundation, as assigned.
• Maintains confidentiality and complies with district policies, procedures, and applicable laws.

• Establishes and manages marketing intake processes, project timelines, and prioritization standards to balance district-wide needs with available capacity and strategic impact.
• Creates or coordinates signage, promotional collateral, and advertising for programs, events, facilities, and rentals.
• Manages sponsorship recognition and acknowledgments across apparel, signage, and promotional materials.
• Guides social media voice, engagement strategy, and community interaction standards.
• Coordinates photography, video, and media coverage for major events and announcements.
• Supports public input opportunities and outreach events through communication planning and promotional execution.
• Facilitates internal communication expectations, timelines, and shared processes that improve cross-department execution.
• Assists departments in documenting and promoting program outcomes, community impact, and success stories.
• Participates in PIO training and supports the district’s communication function during incident response, as directed.
• Coordinates vendor deliverables and creative workflow support to ensure quality, consistency, and timely delivery of marketing materials.

• Strategic marketing planning and campaign development
• Data analytics, KPI development, and performance reporting
• Exceptional writing, editing, and message development for public agencies
• Ability to prioritize competing requests, set boundaries, and align stakeholders around strategic goals in a public-sector environment
• Media relations and spokesperson support (including interview preparation)
• Project management across multiple departments
• Brand management, creative direction, and content oversight
• Digital channel management (web, email, social) and accessibility practices
• Vendor management and budget oversight
• Ability to manage confidential information and work in a political/public setting

Reasonable accommodations may be made to enable individuals with disabilities to…