Senior Art Director

Patrick Ta Beauty is looking for a talented, passionate Senior Art Director to help shape the creative vision that will define the future of our rapidly growing brand. The Senior Art Director will be responsible for refining and championing the brand’s creative vision across all consumer touchpoints, including brand identity, packaging, visual merchandising, print collateral, social assets, digital and non digital media content, and paid media assets.

This role will collaborate closely with the brand founder and Creative Director, Patrick Ta, to develop strategic and disruptive campaigns that bring his creative vision and brand aesthetic to life and capitalize on our social-first, artistry POV. The Sr. Art Director will oversee brand storytelling, as well as work with best-in-class third party partners on video production, product and lifestyle shoots, casting, and creative agency and content creation partners, when warranted.

This role will report to the SVP Marketing.
This position is onsite, located in West Hollywood, CA.

Patrick Ta Beauty was founded in 2019 by world-renowned celebrity makeup artist, Patrick Ta and one of his first-ever clients and beauty and skincare expert, Rima Minasyan. The pair work together to create, perfect, and launch each product for both the makeup artist and the everyday makeup wearer. Patrick Ta Beauty's goal has always been to make their consumer feel great in their skin and give them versatile products that can create any look.

• Partner with Patrick Ta, our founder and Creative Director, to guide brand evolution with an emphasis on elevating the brand’s aesthetic POV
• Champion the brand’s creative expression across all 360 marketing touchpoints, including product launch campaigns, social, content, website, in-store signage, and visual merchandising
• Finalize Brand Bookto reflect authentic and ownable creative aesthetic across photography, video and product editorial style and ensure that it is used consistently across all consumer touchpoints
• Big idea generator, pushing the boundaries of what has “been done” by traditional beauty brands toward “what’s possible,” to keep the brand at the forefront of cultural relevance, and ahead of competitors
• Lead campaign development and execution, including ideating and refining concepts in partnership with copywriter, developing content capture plans, planning shoot production with internal and external resources, and delivering launch asset toolkit to support channel needs (field, retail, social, paid media, digital)
• Translate creative vision for retail-facing assets including visual merchandising, Sephora “booth” design (Sephoria, SMC), in-store events, as well as consumer experiential events.
• Lead casting, photo shoots, location selection/ stage setting, and final selects in partnership with Creative Director
• Lead collaborations with externalcreativepartners like photographers, videographers, agencies, product designers, and freelancers
• Build new processes for ideation, refinement and approval of creative work to deliver the strongest, most disruptive ideas that will set the brand apart from competitors while delivering a consistent and recognizable visual identity for the brand
• Grow and mentor designer(s) to foster continuous growth and development
• Partner closely with SVP Marketing and VP of Sales to ensure strategic and competitively differentiated marketing assets rooted in channel best-practices

• You’re a leader & a strong communicator. You have a strong point of view and a vision to create the products that will shape the future of Patrick Ta Beauty. You can clearly communicate your product vision and get others motivated and onboard.
• You’re passionate about the beauty industry. You have a passion for everything beauty; you have a curiosity to try the latest and greatest and are in the know of what’s hot at top retailers. Industry trends inspire you to create and innovate.
• You’re a trend forecaster. You have your finger on the pulse of what’s hot in the industry, but also have a knack for anticipating the next big thing. Your relationships are such…