Social Media Editor Tom Bilyeu, Impact Theory

About Impact Theory

Impact Theory is a mission-driven modern media company designed to create positive change in people’s lives through the creation of entertaining and empowering content. Designed as an integrated studio, Impact Theory develops and produces video games, webcomics, film & TV, as well as world-class You Tube and podcast content that has garnered half a billion views on You Tube alone. Regardless of type, Impact Theory’s content underscores the company's mission to ensure the global spread of a growth mindset through ideas and entertainment.

Reporting to the Director of Social Media, you as the Social Media Editor for Tom Bilyeu and Impact Theory, will create visually compelling content that builds the Impact Theory and Tom Bilyeu brands across social media.

As our Social Media Editor, you will be responsible for editing captivating content across all social media platforms, including Instagram, Threads, Tik Tok, X, Linked In, You Tube Shorts & Community, and Facebook. You are dialed in on the latest social media trends, cultural moments, and know how to incorporate that into highly-relevant and shareable content for public figure social media accounts.

You will leverage your skills to capture visually striking photography and videography, then use desktop editing tools like Adobe Creative Suite, Final Cut Pro X, Blender, and similar applications to bring life to your conceptualized ideas. Your main goal is to create highly shareable content from idea to final product for our social media channels.

• Conceptualizing and Pitching:
  Ideate concepts that enhance Impact Theory’s voice and identity with fresh ideas and articulate them to stakeholders for alignment.
• Photography and Videography:
  Capture compelling visuals that tell our brand's story and captivate our audience. Experience capturing content for public figures.
• Proficiently operate cameras, lighting, and audio equipment for planned and live shoots.
• Editing and Post-Production:
  Edit and optimize visual content using tools such as Adobe Creative Suite, Final Cut Pro X, Blender, and other relevant applications to ensure high-quality output.
• Edit and enhance photos and videos according to stakeholder feedback and brand guidelines.
• Maintain consistency in visual style and storytelling across all content.
• Social Media – Trend Monitoring + Best Practices:
  Stay up-to-date with current social media trends, platforms, features, and best practices. Explore opportunities for growth and innovation in the social media landscape. Ensure the brand adopts the latest best practices in social media content.
• Collaboration:
  
  Partner with different stakeholders on the execution of social media in alignment with marketing plans and product releases.
• Brand Stewardship:
  Ensure the content and digital expression reflect the Impact Theory brand.

• 4+ years of experience as a Social Media Editor, with a strong portfolio showcasing your work.
• Photography & Videography skillset with the ability to edit.
• Experience with Premiere Pro, Photoshop, Illustrator, and After Effects; 3D experience in Blender is beneficial.
• Strong organizational skills and the ability to manage multiple projects and work streams simultaneously.
• Strong understanding of social media platforms, trends, algorithms, and best practices.
• Exceptional written and verbal communication skills, with the ability to adapt content to different social media channels and engage with diverse audiences.
• Experience using project management tools like Monday or Asana and proficient in Google Suite.
• Creative thinking and adaptability to switch between brand tones and personas.
• Experience partnering with internal and external stakeholders in agency or in-house environments.
• Genuine interest in Tom Bilyeu’s content.
• Experience working with public figures.

• Prolonged periods in a stationary position at a desk, working on a computer, and in an office/studio environment.
• Ability to work longer hours as needed or at the request of leadership. May be required to attend late evening meetings and/or events.
• Position requires continual mental concentration and…