Assistant Manager, E-Commerce

About the Job

Patrick Ta Beauty is a fast‑growing brand redefining beauty with innovative products and a bold point of view. We are looking for an Assistant Manager, Ecommerce to support and help drive our digital business. This role will contribute to day‑to‑day execution across our DTC channel and collaborate across teams to support growth and ensure a seamless customer experience.

This role is based in West Hollywood, California with a hybrid / flexible schedule. Remote candidates may be considered.

Patrick Ta Beauty was founded in 2019 by celebrity makeup artist Patrick Ta alongside his business partners Rima Minasyan and Avo Minasyan. The brand is rooted in Patrick’s decades of artistry and his signature red‑carpet glow. The brand launched with a mission to make red carpet artistry accessible to all – creating luxurious, easy‑to‑use formulas designed for both professionals and everyday beauty lovers.

The brand is built on intentional innovation, focusing on products that elevate and simplify makeup application.

Patrick Ta Beauty is best known for its award‑winning duo blushes and its glow‑enhancing formulas, which emphasize the power of layering and multi‑dimensional color. Since launch, the brand has achieved top‑tier rankings at Sephora, with a cult following among makeup artists, celebrities, and everyday beauty enthusiasts alike. Patrick Ta Beauty is shaping the future of modern luxury beauty, pushing boundaries with pro‑inspired innovation that meets consumer‑friendly functionality.

• Partner with the Manager to execute ecommerce strategy across DTC and social commerce channels.
• Manage Shopify Plus updates end to end, ensuring product, launch, promo, and site changes are executed accurately and on schedule.
• Maintain Shopify apps, integrations, and third‑party tools including reviews, search, loyalty, and personalization, troubleshooting issues and coordinating with vendors.
• Support and maintain the ecommerce programming calendar in partnership with brand and marketing, aligning offers, launches, and key moments across DTC, social commerce, and retailer programs.
• Collaborate with brand, creative, operations, CX, and paid media teams to support merchandising plans, promotions, sampling, and campaign execution.
• Support international ecommerce growth by partnering with external and internal teams to optimize site experience, assortments, and promotional execution for priority global markets.

• Brief and QA all site content updates for launches, seasonal moments, and promotions, ensuring accuracy across copy, assets, pricing, and messaging.
• Support visual merchandising updates across home, PLP, and PDP to improve conversion and AOV.
• Contribute to go‑to‑market briefs by outlining digital asset requirements, PDP content needs, and cross‑channel alignment.
• Build high converting PDPs including imagery, copy, upsells, cross sells, shade charts, and educational content modules.
• Conduct regular competitive research to identify assortment, promo, and content opportunities and share insights with ecommerce and marketing teams.

• Conduct recurring site audits and support UAT testing across desktop and mobile to validate launches, promos, and new features.
• Monitor live site performance daily, flag and resolve issues in partnership with dev and CX, and maintain a stable user experience.
• Analyze site behavior and funnel performance to identify conversion, AOV, and UX optimizations.
• Partner with Customer Service to manage escalations, improve workflows, and maintain a best‑in‑class customer experience.
• Support demand planning by tracking product and category performance and highlighting risks, upside, and replenishment needs for DTC and social commerce.
• Support promotional inventory forecasting in partnership with demand planning, ensuring sufficient stock for launches, promos, bundles, and sampling programs.

• Partner with an external agency to execute the social commerce strategy across Tik Tok Shop and other platforms, ensuring alignment with DTC goals and promotional…