Director, E-Commerce

Overview

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About The Job:
Patrick Ta Beauty is looking for a strategic and execution-focused Director, Ecommerce to lead our growing DTC business. This role owns site performance, campaign execution, platform innovation, and international expansion - driving both revenue and brand elevation across digital touchpoints. Reporting to VP, Ecommerce, this leader will partner cross-functionally across marketing, creative, product development, and operations to bring brand and business goals to life.

This role is on-site and based in West Hollywood, CA.

About Patrick Ta Beauty:
Patrick Ta Beauty was founded in 2019 by celebrity makeup artist Patrick Ta alongside his business partners Rima Minasyan and Avo Minasyan. The brand is rooted in Patrick’s decades of artistry and his signature red-carpet glow. The brand launched with a mission to make red carpet artistry accessible to all – creating luxurious, easy-to-use formulas designed for both professionals and everyday beauty lovers.

The brand is built on intentional innovation, focusing on products that elevate and simplify makeup application. Patrick Ta Beauty is best known for its award-winning duo blushes and its glow-enhancing formulas, which emphasize the power of layering and multi-dimensional color. Since launch, the brand has achieved top-tier rankings at Sephora, with a cult following among makeup artists, celebrities, and everyday beauty enthusiasts alike.

Patrick Ta Beauty is shaping the future of modern luxury beauty, pushing boundaries with pro-inspired innovation that meets consumer-friendly functionality.

Responsibilities

• Site & Experience
  • Campaign Execution & Site Readiness:
    Concept, develop, and execute comprehensive 360 marketing campaigns across DTC, including new product launches, site exclusives, and evergreen brand moments
  • Partner with marketing and creative teams to translate GTM briefs into fully executed site plans
  • Own homepage updates, collection landing pages, promo logic, and merchandising strategy
  • Own end-to-end QA and publishing for all campaign assets across mobile and desktop
• Conversion Rate Optimization:
  Drive ongoing CVR improvements through UX enhancements, A/B testing, and site flow optimization
• Identify friction points across the funnel – from PDP to checkout, and implement iterative updates
• Monitor funnel metrics and apply learnings to future roadmap initiatives
• AOV Strategy:
  Develop and scale strategies to increase AOV across full-price and promotional periods
• Lead bundling strategy including pricing

• Platform & Operations
  • Shopify Plus Management:
    Own the backend architecture and performance of our Shopify Plus store, ensuring platform stability, optimized checkout, and seamless integration across key tools.
  • Tech Roadmap & Integrations:
    Lead prioritization and optimization of new technologies that drive efficiency and growth, including personalization, bundling, search, and loyalty platform.
  • Vendor & RFP Ownership:
    Run end-to-end RFPs and manage vendor relationships from sourcing through onboarding and performance tracking.
  • Fulfillment & Packaging
    
    Experience:
    
    Partner with Ops and 3PL to ensure orders are fulfilled on time and to brand standards, with clear alignment on packaging, volume forecasts, and inventory availability.
  • International DTC Optimization:
    Own performance across global markets, including site localization, duties/tax integrations, fulfillment SLAs, and click-to-delivery improvements.

• Growth & Performance
  • Site KPI Ownership:
    Track and analyze key performance indicators including CVR, AOV, revenue per session, and checkout abandonment to inform optimization efforts.
  • Forecast & P&L:
    Collaborate with VP of Ecommerce to support DTC forecast development and performance analysis, contributing insights tied to margin, revenue, and promotional impact.
  • Performance Reporting:
    Lead weekly and monthly DTC recaps for leadership, synthesizing site, campaign, and vendor data into actionable insights; use behavior, engagement, and transaction trends to inform roadmap, content strategy, and promotions.
  • Social Commerce Strategy:
    Partner with VP, Ecommerce and marketing to…