SEO Data Analyst, Streaming

Location: West Hollywood, CA, Burbank, CA, or New York, NY

Work Arrangement: Onsite 5 days a week

Hours: 9:00 AM to 5:00 PM

The Marketing Acquisition & Campaign Services (MACS) team is a performance-driven digital marketing team that provides in-house strategy, activation, operations, and analytics support to brands across Paramount Skydance. This includes overseeing the implementation of technology and capabilities across the company’s streaming portfolio.

As an SEO Data Analyst, Streaming for the MACS team, you will be reporting directly to the Streaming SEO & AI Discovery (SAID) team. This role will support the monitoring of site and search performance, analyze and interpret SEO data, and ensure channel performance is regularly communicated across  and Pluto.

TV (domestic and international). This role will work in conjunction with other members of the marketing, product, and technology teams to support data-driven decision-making and the development of SEO & AI Discovery strategy.

The ideal candidate wants to work for Paramount Skydance’s portfolio of strong brands, has a passion for delivering data-driven insights to support business objectives, enjoys working in a fast-paced team environment, and thrives in quick-changing and non-traditional media outlets.

The Streaming SEO team serves as both an internal agency and an in-house practitioner. We support multiple sites and work closely with them to drive SEO initiatives. This role will support and enhance SEO & AI Discovery program initiatives across the company’s streaming products through data analysis, reporting, and insights generation.

We’re looking for a highly analytical data analyst with experience in organic search and SEO who is a skilled communicator and able to collaborate across multiple teams. A strong understanding of SEO performance metrics, technical SEO data, and reporting methodologies is essential for this role, as you’ll be working closely with SEO, product, engineering, and analytics teams. You should enjoy diving into large datasets to uncover trends and opportunities, crafting clear narratives from your findings, and communicating insights effectively.

• Monitor and analyze SEO performance for assigned product lines or business areas, identifying opportunities for organic growth and surfacing anomalies.
• Analyze SEO performance data across multiple platforms and 3rd party SEO data sources.
• Prepare recurring weekly, monthly, and quarterly SEO performance reports and translate findings into actionable recommendations for cross-functional partners.
• Pull, validate, and synthesize data from multiple sources to support SEO analysis and reporting needs.
• Create and maintain dashboards to monitor core SEO KPIs and emerging AI search metrics.
• Conduct deep-dive analyses to identify trends, anomalies, and opportunities across traffic, rankings, and technical SEO performance.
• Track competitive landscape and conduct market analysis to identify search trends, performance gaps, and opportunities across priority keywords and content areas.
• Support forecasting and develop data-driven models to quantify the potential business impact of SEO initiatives, helping inform prioritization and strategic decision-making.
• Develop and maintain automated reporting workflows using APIs, SQL, and Python, where applicable.
• Assist in the creation of presentations and reporting materials, including PowerPoint decks for stakeholders.
• Monitor ongoing site performance across analytics platforms, crawls, alerts, and search tools.
• Support ad hoc data requests and analysis related to SEO initiatives.
• Keep pace with SEO, analytics, and digital marketing industry trends and developments, including AI-driven search changes.

• Strong…