Sr. Director, Brand Marketing

Join to apply for the Sr. Director, Brand Marketing role at Hourglass Cosmetics

Join to apply for the Sr. Director, Brand Marketing role at Hourglass Cosmetics

This range is provided by Hourglass Cosmetics. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$/yr - $/yr

Direct message the job poster from Hourglass Cosmetics

Connected by creativity and driven by purpose. Hourglass Cosmetics is a vegan and cruelty-free beauty brand, redefining luxury cosmetics with high-performance products, innovative formulas, and award-winning franchises. Recognized by Forbes, Fast Company and Time Magazine as one of the most inventive beauty companies, Hourglass leads the industry with its breakthrough products and its commitment to animal welfare. Founded in 2004, Hourglass is globally available in 32 markets and nearly 3,000 doors including Sephora, Ulta, Neiman Marcus, Selfridges, Space NK and more.

Hourglass became part of the Unilever Prestige division in 2017. Discover more about the Hourglass brand story and mission on our website

The Sr. Director, Brand Marketing is responsible for driving the marketing strategy and execution for all product lines. This is a key role in the Brand Marketing team, playing a pivotal part in shaping the brand identity and enhancing product positioning for these categories. The candidate should have deep expertise and experience working in the luxury industry, with skincare experience being a plus.

A successful candidate will have successfully led global marketing initiatives at the highest quality level. Ability to work quickly under tight deadlines, have excellent communication skills, and high attention to detail is key to the role.

WHAT YOU’LL DO:

• Collaborate with cross-functional teams to develop comprehensive Marketing strategies that align with brand objectives, target consumer demographics, and market trends for both the skincare and new categories.
• Lead the planning and execution of integrated marketing campaigns for new product launches by leveraging the full mix of channels to generate awareness, maximize conversion and drive sales.
• Define brand positioning and messaging strategies to effectively communicate product benefits, unique selling propositions, and brand values to consumers, ensuring consistency across all touchpoints for the skincare and new categories.
• Conduct market research and competitive analysis to identify emerging trends, consumer behavior, and opportunities for innovation within the skincare and new category markets.
• Monitor and analyze key performance metrics, campaign effectiveness, and market trends to identify opportunities for optimization and course correction, continuously improving Marketing strategies and tactics.
• Lead weekly category status calls with relevant stakeholders, managing all meeting preparation and agendas, sharing action notes and keeping all plans on track.
• Manage Marketing budgets as it relates to the skincare and new categories, allocating resources effectively to maximize ROI and achieve business objectives while ensuring financial targets are met.

YOU’LL LOVE THIS JOB IF:

• You are STRATEGIC:
  You are able to develop activities and promotions designed to bring in more revenue.
• You are ORGANIZED:
  You are not overwhelmed by the thought of tackling multiple tasks at a time.
• You are RESULTS - ORIENTED: You are a strong seller. You have a bias for action.
• You are a strong COMMUNICATOR:
  You are a people person, natural leader and collaborate well with others.
• You are PASSIONATE about beauty:
  You have a genuine interest and personal passion for beauty, luxury, design & art.
• You are CURIOUS: You are eager to learn and absorb all things related to beauty and how to build your business for beauty, luxury, design & art.

QUALIFICATIONS:

• Minimum 10 years of Marketing experience
• Experience working in prestige beauty, luxury or fashion industries, with a deep understanding of the skincare and new categories
• Excellent communication, presentation and interpersonal skills, with the ability to collaborate effectively across teams and…