Director, PR & Communications

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HOURGLASS COSMETICS — Director, PR & Communications (Hybrid role). Connected by creativity and driven by purpose, Hourglass Cosmetics is a vegan and cruelty‑free beauty brand redefining luxury cosmetics with high‑performance products, innovative formulas, and award‑winning franchises. Recognized by Forbes, Fast Company, and Time Magazine as one of the most inventive beauty companies, Hourglass leads the industry with breakthrough products and a commitment to animal welfare.

Founded in 2004, Hourglass is globally available in 32 markets and nearly 4,600 retail locations including Sephora, Ulta, Neiman Marcus, Selfridges, Space NK and more. Hourglass became part of the Unilever Prestige division in 2017. Discover more about the Hourglass brand story and mission on our website

As Director, PR & Communications you are a strategic storyteller who thrives at the intersection of beauty, culture, and innovation. You support the development of the earned communication strategy for North America and Australia, including initiatives that elevate Hourglass as a leader in luxury performance beauty by building visibility, cultural relevance, and meaningful editorial impact.

You will lead the PR calendar, oversee US agency partnerships, and drive campaign storytelling across launches, brand initiatives, and thought leadership. You’ll work cross‑functionally with Brand Marketing, Creative, Retail, and regional teams to ensure all messaging and execution reflects our values: innovation, artistry, and purpose.

• Lead the development of PR strategies supporting brand priorities, core franchises, new innovations, and purpose‑led campaigns.
• Own the global PR calendar and messaging framework across product, brand, and corporate storytelling.
• Translate product positioning into press‑worthy narratives and experiential that reflect brand pillars of innovation, performance, and cruelty‑free luxury.

• Drive meaningful media coverage in fashion, beauty, lifestyle, and business publications across global markets.
• Support artist‑led moments (e.g., red carpets, campaign collaborations, behind‑the‑scenes access) that enhance brand credibility.
• Oversee day‑to‑day management of US media agency to ensure timely execution, high‑quality placements, and strategic alignment with brand objectives.
• Establish a comprehensive strategy for seeding Media, VIPs and MUA’s, continuously building our community and fostering new relationships on behalf of the brand.

• Create and lead 360 PR planning for global product launches, events, and brand campaigns.
• Drive creation of all global PR materials including press releases, PR mailers, toolkits, asset packs, press sheets, talent briefs, and event guidelines.
• Ensure campaign execution is elevated, on‑brand, and aligned with cultural moments and market needs.
• Track, analyze, and report on campaign performance to assess impact, media value, and strategic learnings.

• Partner with leadership on internal announcements, employee engagement initiatives, and thought leadership storytelling.
• Draft messaging for founder and executive communications where needed for panels, press, or corporate initiatives.
• Create and manage content calendar to support Hourglass Linked In.

• Work closely with Brand, Retail, Social, and Creative to ensure integrated messaging and campaign alignment.
• Partner with international teams to tailor and execute regional PR strategies.
• Oversee agency partners, manage timelines and budgets, and measure results against KPIs.
• Manage PR budget on an annual basis, from planning through to execution, tracking and ROI measurement.

• You are CREATIVE: innovative and forward‑thinking in your approach and mindset.
• You are highly STRATEGIC: able to develop creative concepts and vision that support brand and business goals.
• You are extremely ORGANIZED: not overwhelmed by the thought of tackling multiple tasks at a time.
• You are DETAIL ORIENTED: appreciate…