Brand Strategy Insights Manager

Our Mission

Launched in 2012, Tinder revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category.

In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”"

Our Values

One Team, One Dream

We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.

Own It

We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.

Never Stop Learning

We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.

Spark Solutions

We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.

Embrace Our Differences

We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.

We are looking for a Brand Strategy Insights Manager to join our Marketing team, reporting into the Director of Global Brand Strategy. As the Brand Strategy Insights Manager, you will provide the insight-driven foundation that shapes Tinder’s brand messaging, creative direction, and cultural relevance. You will drive strategic decisions by deeply understanding our customers—their values, behaviors, and cultural context—through qualitative research, brand tracking, social listening, cultural insight, and trend analysis.

This role will be pivotal in shaping marketing strategy, creative development, campaign effectiveness, and ensuring our initiatives resonate authentically with Tinder’s global audience.

• Qualitative Research Leadership: Develop and implement strategic qualitative research initiatives, including IDIs and focus groups to uncover deep user insights, cultural contexts, and white space opportunities. Translate qualitative findings into actionable insights that influence brand strategy, marketing campaigns, and messaging frameworks.
• Creative Testing & Campaign Evaluation:Design and execute creative testing plans, partnering with the Marketing team to optimize messaging and campaigns prior to launch.
  
  Assess the impact of marketing initiatives on brand metrics and audience perception, and provide strategic recommendations based on performance analysis.
• Cultural Insights & Trend Spotting:Develop cultural foresight reports, identifying emerging trends, evolving social norms, emergent youth cultures, and potential disruptions to the dating landscape, enabling proactive strategic planning. Leverage social listening tools and digital ethnography to uncover emerging themes, track competitor narratives, and identify cultural moments where Tinder can play an authentic role. Cultivate and leverage strategic relationships with academics and matchmakers, translating their expertise into cutting-edge insights that inform Tinder's brand strategy and keep us at the forefront of dating trends.
  
  Partner with Analytics, and Product Research to mine Tinder for interesting, actionable trends, including looking at existing user behavior trends and designing and implementing quantitative surveys as needed.
• Stakeholder Influence & Communication: Act as the voice of the customer – uncover and evangelize relevant insights and recommendations to cross-functional marketing stakeholders, including Brand, Creative, Social, and PR teams on an ongoing basis.
  
  Partner closely with quantitative…