Director, Influencer + Celebrity Relations

BPCM is a women-led public relations and communications agency built on strategic brand partnerships and sustainable storytelling. Our greatest strength is our team, and we prioritize their wellbeing, growth, and connection. We are committed to sustainability, brand excellence, and creating meaningful, culturally resonant narratives for our clients. We look for individuals who are excited to join a collaborative, innovative environment where ideas are valued and growth is encouraged.

BPCM is seeking experienced, creative, and highly motivated candidates for the position of Director to help lead our Influencer & Celebrity Relations team in West Hollywood. The ideal candidate will bring their proven experience with talent at all levels, work to be a resource for all things influencer & celebrity-related, working collaboratively with both our Los Angeles, New York and London offices.

We are looking for an innovative, curious, and creative thinker that is passionate about all things trending in the celebrity landscape and can apply their expertise across a wide range of clients in Wine & Spirits, Auto, Lifestyle, and Fashion (mainly in luxury) with differing scopes, budgets and needs. The ideal candidate will actively participate in and lead their team across a range of services, including strategy development, celebrity procurement, product seeding, influencer relations (earned and paid), special events, and partnerships.

This person will possess the ability to work cross-functionally within and beyond BPCM’s differing Practices and Departments.

About the role

• Provide strong rationale and strategic counsel & direction to clients to establish influencer and celebrity integration strategies that achieve client objectives and position clients as desired in their category

• Direct and manage account teams and 1-2 direct reports from development, giving regular feedback and support to handling yearly staff appraisals

• Act as the senior day-to-day contact for client teams overseeing all client requests

• Develop and execute earned and paid creative campaigns & KPIs to ensure client objectives are achieved and expectations are managed and exceeded

• Oversee the implementation of social media campaigns, brand partnerships, and influencer & celebrity engagement initiatives

• Take responsibility and accountability for ongoing initiatives, clearly define account team roles, and provide guidance and tools to facilitate goal achievement and client success

• Anticipate and proactively offer & implement solutions to senior team for executional issues specific to assigned clients/initiatives and staffing structures

• Provide strong rationale and strategic counsel & direction to clients to establish influencer & celebrity integration strategies that achieve client objectives and position clients as desired in their category & budget level

• Manage and guide team members during daily activities, including event planning, campaigns, seeding, reporting and program recaps for specific projects

• Monitor and keep abreast of industry news and trends and report updates to team

• Lead monthly/bi-weekly/weekly calls with client and in-person meetings in coordination with senior team leadership

Influencer & Celebrity Relations

• Seek innovative ways to execute talent-led partnerships that align with BPCM’s drive of exceeding client expectations

• Proactively present unique opportunities for gifting, product integration at events and direct relationship-building opportunities

• Ability to think creatively and be innovative when it comes to organic outreach to break through the saturated space and land results for clients

• Ensure that target recommendations are diverse and brand-specific

• Oversee the logistics for campaigns and programs & train team members on how to execute projects, events, and campaigns

• Draft and update contracts utilizing brand and agency templates

• Execute partnerships, alongside account teams, with influencers & celebrities from post-contract phase through campaign completion

• Maintain and continuously grow network of KOLs, talent reps, celebrities, and influencers

• Help manage agency database of go-to talent, KOLs and brand advocates in…