Manager, SEO

Overview

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world.

If you're excited to shape the future of design and collaboration, join us!

The Manager, SEO will be the architect of Figma’s global search and discoverability strategy, leading both traditional organic search and emerging AI visibility programs. You’ll report directly to the VP of Growth Marketing and partner closely with leaders across Product, Web, Content, and Data Science to grow Figma’s organic footprint, ensuring Figma is discoverable wherever people search — whether on Google, AI assistants, or LLM-powered interfaces.

This is a highly strategic and technical role for a growth leader who thrives at the intersection of SEO, AI innovation, and content ecosystem design.

This is a full-time role that can be held from one of our US hubs or remotely in the United States.

• Lead Figma’s global SEO strategy across technical, content, and off-page initiatives to drive organic growth and acquisition and partner with Product, Content, and Web Engineering teams to ensure model-friendly, semantically rich content and markup
• Expand visibility beyond Google by optimizing for AI search and large language models like ChatGPT, Gemini, and Perplexity
• Build scalable, programmatic SEO systems that grow organic reach and strengthen topical authority across key user journeys
• Advance Figma’s technical SEO foundation with improvements to site architecture, Core Web Vitals, crawl efficiency, and structured data
• Develop strategies to increase Figma’s inclusion and accuracy in AI-generated answers through better citations and content optimization
• Foster a culture of experimentation through A/B testing, user intent validation, and conversion optimization
• Hire, mentor, and collaborate across teams to embed SEO and AI visibility best practices throughout Figma’s content ecosystem

• 8+ years of SEO and organic growth experience, with at least 3+ years managing a team
• Proven track record driving large-scale organic acquisition across traditional search and emerging AI/LLM discovery channels
• Deep technical and international SEO expertise, including site architecture, Core Web Vitals, schema, localization, and hreflang strategy
• Strong analytical and leadership skills, able to interpret complex data, align cross-functional teams, and drive measurable outcomes
• Curious, experimental mindset, comfortable innovating in AI-driven discovery, conversational search, and model optimization

• Global B2B SaaS or tech experience
• Experience in building and scaling AI LMM channels
• Recognized as an industry leader in SEO

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range.

Please discuss your specific work location with your recruiter for more information.

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