Senior Vice President, Digital Engagement & Web Services

Senior Vice President, Digital Engagement & Web Services

Join to apply for the Senior Vice President, Digital Engagement & Web Services role at RWJBarnabas Health

Req #:

Category: Senior Leadership (VP+)

Status: Full-Time

Shift: Day

Facility: RWJBarnabas Health Corporate Services

Department: Corporate Marketing

Pay Range: $ - $ per year

Location: 95 Old Short Hills Road, West Orange, NJ 07052

Job Title: Senior Vice President

Pay Transparency: The above reflects the anticipated annual salary range for this position if hired to work in New Jersey.

The compensation offered to the candidate selected for the position will depend on several factors, including the candidate's educational background, skills and professional experience.

The Senior Vice President of Digital Engagement & Web Services is responsible for digital marketing strategy development and oversight of all non-clinical consumer and employee digital platforms. These include but are not limited to the organization’s external company websites and intranets, social channels, email marketing, SMS communications, search engine optimization, digital physician directories, digital appointment scheduling platforms, digital business listings strategies, online reputation monitoring and management for the system as well as functional use and connectivity to EPIC or EMR systems for the purposes of patient insight, relationship building and return‑on‑investment activity.

The Senior Vice President is also responsible for leading and managing an in-house digital team of content developers, web developers, project managers, platform owners and other digital platform SMEs ensuring execution of all digital activities related to the implementation of the system’s digital consumer strategy.

The Senior Vice President of Digital Engagement & Web Services dually reports to the Executive Vice President, Chief Marketing Officer and the Executive Vice President, Chief External Affairs & Policy Officer.

• 15+ years of experience in digital strategy development and execution within health care required
• A bachelor's degree in business, marketing, communications, digital media, or information science is required
• A master's degree or an MBA is preferred
• Experience working within a digital start‑up is preferred
• Experience working within a large health system is preferred
• Passion for digital consumer engagement and how innovations can meaningfully drive empowerment, loyalty and the overall consumer experience within the health system
• Demonstrated ability to promote and manage the implementation of large CAPEX/OPEX IS and IT digital investments
• Experience working with health‑care specific digital platforms (Press Ganey, Health grades, Leapfrog) and their integration into a larger, consumer‑facing marketing technology stack (Google, Meta)
• Knowledge of large healthcare EMR platforms and distinctive features of segment leaders
• Prior experience managing operational and departmental budgets
• Experience overseeing comprehensive digital programming and engagement
• Experience in creating efficient digital processes to improve communication within and across teams within a large and matrixed healthcare organization
• Experience executing and monitoring integrated marketing programs across a variety of digital channels simultaneously
• Ability to multi‑task, adapt to changing priorities, be decisive under ambiguity, and meet compressed timelines
• Strong interpersonal and executive presence resulting in the ability to effectively communicate complicated concepts and recommended courses of action to engage diverse audiences and influence senior executives
• Exceptional written, verbal and presentation communication skills including the ability to explain complex ideas and technologies to non‑technical executive management and board members
• Demonstrated ability to work independently, lead initiatives, establish strong working relationships and partner with others
• Experience in successful team building and change leadership involving direct, indirect, and non‑reports
• Ability and willingness to review digital programs for efficiency and effectiveness through appropriate measurement…