Community Outreach and Engagement Specialist

About Bluebird Kids Health

Bluebird Kids Health is a dynamic organization that provides underserved communities new access to value-based pediatric primary care. We are on a mission to provide exceptional care, so every child can thrive. We offer comprehensive, evidence-based primary and urgent care services to children and their families, with support around-the-clock. Our care model includes robust care coordination, chronic disease management, and other population health supports.

Our success is measured by exceptional health outcomes, lower medical costs, an outstanding child and family experience, and a rewarding environment for our clinicians and staff.

Bluebird Kids Health is seeking a dedicated Outreach and Engagement Specialist to proactively connect with children and caregivers we serve, fostering meaningful engagement in our care model. Reporting to the CARES Center Operations Manager, this role is a valuable first point of contact for new patients and pivotal in enhancing engagement and driving improved health outcomes. This individual will implement data-driven strategies to conduct outreach activities aimed at addressing care gaps, improving engagement, onboarding new patients, and supporting reengagement of established patients.

As a member of the CARES Center team, the Outreach and Engagement Specialist facilitates access to Bluebird Kids Health services and timely coordination of care with the longitudinal care team.

• Conduct proactive outreach to prospective families to encourage them to join Bluebird Kids Health.
• Engage with leads generated through marketing campaigns, referrals, and community events, providing information on our services and guiding them through the enrollment process.
• Collaborate with the marketing team to ensure consistent messaging and promotion of Bluebird Kids Health to prospective patients.

• Reach out to existing patients to encourage scheduling of well care visits, vaccinations, and other preventive care services.
• Follow up with patients regarding their plan of care, ensuring they attend recommended appointments, receive necessary follow-up care, and are connected to community resources as appropriate.
• Identify and engage patients who may have missed appointments or are overdue for follow‑up care, using appropriate channels to reconnect with them.

• Develop and maintain strong relationships with both prospective and current patients, ensuring a positive experience with the practice.
• Provide exceptional customer service and patient education, addressing any concerns or questions patients may have about their care.
• Track and report on outreach efforts, outcomes, and key metrics related to patient acquisition and retention.
• Support patients in navigating Medicaid eligibility and redetermination processes. Provide education and referrals as needed to facilitate access to plan-sponsored benefits and services.

• Work closely with other members of the CARES Center team to ensure smooth patient onboarding and care coordination.
• Collaborate with clinical teams to understand patient needs and ensure that outreach efforts align with care plans and clinical priorities.
• Assist in identifying barriers to care and develop strategies to address them, improving patient engagement and health outcomes.
• Other duties as assigned.

• High School diploma or equivalent
• 1–2 years experience in a healthcare contact center
• Available to work Monday–Friday 8:00 a–5:00 p ET
• Willing to work some evening and weekend shifts
• Strong communication and interpersonal skills, with the ability to effectively build rapport with children and caregivers that we serve
• Excellent organization and time‑management skills to effectively manage multiple tasks simultaneously
• Proficiency in using multiple technology platforms including but not limited to electronic health records (EHRs), customer relationship management (CRM) platforms, digital patient engagement tools, and productivity tools
• Bilingual proficiency in English and Spanish is strongly preferred
• Experie…