Marketing Director

Job Title:

Marketing Director

Facility: Beach Breeze Rehab and Care & Palm Beach Nursing
Location: Orlando, FL
Schedule: Full-Time
Salary: $85,000 – $95,000 per year (Bonus Eligible)

We are seeking a dynamic, results-driven Marketing Director to lead the marketing and admissions efforts for Beach Breeze Rehab and Care and Palm Beach Nursing
. This role is instrumental in driving census growth, managing resident flow, and building strong relationships with referral sources while ensuring a positive experience for residents and families.

The ideal candidate is an experienced healthcare marketer with a strong understanding of skilled nursing or rehabilitation settings and a proven ability to meet and exceed census goals.

• Collaborate with the Administrator and interdisciplinary team to evaluate inquiries and respond to referral sources within one hour whenever possible
• Manage resident flow and admissions to consistently meet census goals
• Ensure prompt, professional responses to all phone, fax, email, and walk-in inquiries
• Conduct facility tours and guide families and referral sources through the admissions process
• Oversee completion, signing, and distribution of all required admission documentation
• Coordinate with residents, families, and staff on admission day to ensure smooth transitions
• Clearly communicate admission criteria to referral sources, residents, and families
• Collect, document, and evaluate resident information to ensure appropriate placement
• Follow up on pending inquiries that have not yet converted to admissions
• Participate in admissions, discharge, and transfer meetings
• Track resident flow, referrals, and marketing activities; submit regular reports to corporate leadership
• Develop and maintain strong relationships with hospital discharge planners, physicians, and community referral sources
• Stay informed about facility services and community resources
• Identify and implement marketing opportunities to enhance facility visibility
• Assist in the development and execution of short- and long-term marketing plans
• Coordinate and participate in presentations to hospitals, physicians, and community partners
• Monitor resident satisfaction surveys and collaborate with leadership on improvement initiatives
• Promote a compassionate, service-oriented environment focused on quality care and satisfaction

• Minimum of 2–3 years of experience in healthcare marketing, admissions, or business development
• Skilled nursing or nursing home experience required
• Established relationships with hospital discharge planners and healthcare professionals in the Central Florida/Orlando area preferred
• Proficiency in basic communication and tracking programs;
  Census Pro experience a plus
• Strong communication, interpersonal, and presentation skills
• Ability to work independently, manage priorities, and achieve census goals
• Valid driver’s license and reliable transportation required

• Generous Paid Time Off (PTO)
• Medical and Dental Insurance
• Company Perks
• Employee Recognition Programs
• Supportive, team-oriented work environment

If you are passionate about healthcare marketing and making a meaningful impact in a caring environment, we encourage you to apply today.