CRM Business Development - Global Partners

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — Service Now stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work.

But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

As a Partner Business Development – CRM Transformation (Global Partners), you will be responsible for driving CRM business development initiatives that help Service Now’s Global Partners embed Service Now’s CRM technology into their go-to-market motions, solution portfolios, and customer transformation strategies. This individual contributor role focuses on partner penetration and enablement at a global scale, ensuring CRM transformation is incorporated into partners’ reference architectures and business strategies.

You will identify and activate partners capable of delivering measurable impact through CRM-led transformation—building joint pipeline, accelerating design wins, and scaling success across geographies in close alignment with Service Now’s CRM specialist selling teams. The ideal candidate combines global partner ecosystem experience, strategic business acumen, and execution excellence to expand CRM adoption and partner-led growth worldwide. The Global Partners include Accenture, Deloitte, KPMG, EY, IBM, DXC, Kyndryl, BCG, Kearney, Capgemini, Fujitsu, NTT, Cognizant, HCL, Infosys, Tech M, TCS, and Wipro.

• Global Partner Engagement & Penetration:
  Engage directly with Service Now’s global partners to ensure their business strategies and solution architectures incorporate Service Now’s CRM technology. Identify CRM transformation opportunities across geographies and translate them into actionable go-to-market initiatives.
• Strategic Influence:
  Guide partners in adapting their global business strategies and reference architectures to prioritize Service Now CRM as a driver of customer value and partner growth.
• Business Development & Pipeline Creation:
  Lead global business development initiatives to drive joint CRM pipeline creation with measurable business outcomes. Collaborate with CRM specialist sellers, regional partner teams, and global account leaders to accelerate deal execution and early customer wins.
• CRM Practice Expansion:
  Work with Global Partners to expand their CRM capabilities and align transformation strategies with Service Now. Guide partners through business case development, operational planning, and investment prioritization for CRM transformation.
• Joint Go-to-Market & Global Execution:
  Coordinate with global and regional marketing, sales, and operations teams to deliver campaigns, enablement sessions, and co-selling programs. Ensure CRM is embedded as a strategic component of partner offerings and solution reference architectures.
• Thought Leadership:
  Represent Service Now and its partners in joint industry events, executive forums, and go-to-market activities as leaders in CRM transformation.
• Customer Design Wins & Impact:
  Collaborate with partners and CRM specialists globally to secure customer design wins that validate CRM business cases. Amplify success stories to drive replication and scaling across regions and industries.
• Market & Partner Insights:
  Provide feedback and insights from the partner ecosystem to inform global CRM strategy, enablement, and investment priorities.

• 7+ years’ experience in partner business development, ISV/channel sales, or enterprise software business development at a global level.
• Proven success in driving partner-led transformation initiatives and developing joint business plans with measurable pipeline impact.
• Deep understanding of the CRM ecosystem, including systems integrators, ISVs, and hyperscaler partnerships.
• Experience working with the Global Partner…