Performance Marketing Manager

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The Performance Marketing Manager will be responsible for supporting the brand’s digital marketing and e-commerce objectives throughout our online properties. You’ll help develop, execute and supervise performance marketing campaigns that drive qualified traffic and engagement across a diverse mix of global partners and e-commerce platforms. This position will work closely with colleagues throughout our global footprint, leveraging analytics and partner feedback to drive results.

This position will report to the VP of Global Digital Strategy & E-Commerce.

• Support Strategy, Execution & Optimization
• Develop and support performance marketing strategies across SEM channels to drive qualified traffic and revenue.
• Confirm effective use of resources across marketplaces, verifying sponsored search, content, and that other paid opportunities are driving results.
• Supervise partner digital contribution spend, verifying effectiveness throughout the customer journey on our e-commerce channels.
• Ensure digital marketing best practices, confirming visibility throughout different channels and driving recommendations as needed.
• Help identify gaps in partner e-commerce sites against our wireframe standards, partnering with stakeholders in managing and executing compliance.
• Support SEO, AEO and emerging Ai clustered channels such as GEO, to drive organic growth that drives engagement and funnel conversion.
• Partner with merchandising to ensure digital marketing campaigns align with product availability, launches, and promotional windows.
• Support hiring manager in all facets of the company’s digital strategy, including digital marketing, e-commerce, marketplaces, and related projects.
• This individual will be heavily involved in the transition of our regional digital markets, and will be a key lead in its execution.
• Research, Analytics & Reporting
• Leverage reporting dashboards in Google Analytics, Shopify, and other digital performance tools, providing actionable insights to leadership and cross functional teams. Work with colleagues in onboarding takeaways throughout our e-commerce properties.
• Continuously monitor KPIs that focuses on qualified traffic, such as conversion rate, AOV, engagement rate, etc., optimizing campaigns for efficiency and profitability.
• Champion the use of analytics to shape full funnel engagement strategies, minimize vanity traffic, and deliver measurable results through a multi level attribution framework.
• Ensure e-commerce best practice frameworks are in place, to help support funnel conversion deriving from different digital marketing channels.
• Analyze consumer analytics on our sites to provide insight into our global digital consumers and their demographic profile.
• Leverage actionable takeaways from 3rd party assessments, determining best areas of opportunities that yield a measurable impact throughout our portfolio of digital properties.
• Work closely with key licensees digital and commercial teams in reviewing key opportunities to drive the business, troubleshoot issues, and review key commercial metrics to drive the business forward.

• Test different digital marketing strategies across multiple channels, revising keyword strategy, ad copy, bidding, audience targeting, and other details in determining perfect mix between prospecting and acquisition.
• Lead A/B and multivariate testing across e-commerce site experience, ad campaigns, and landing pages to optimize conversion paths.
• Stay up to date with industry trends, tools, and innovations in performance marketing and e-commerce optimization.
• Performs additional responsibilities as requested.

This job description is not an exclusive or exhaustive list of all the responsibilities the Performance Marketing Manager may be asked to do.

• 7+ years of experience in performance marketing, digital analytics, or e-commerce growth roles.
• Bachelor’s degree in marketing, business, analytics, or related field.
• Strong understanding of digital marketing channels, and their related attribution modeling impact.
• Proficiency with analytics…