Director of Ecommerce & SEO

Become the newest member of our exciting team at SROA Capital as we redefine self-storage!

At SROA, we offer a career and opportunity to grow. We strongly believe in growing our talent and promoting within. We are proud to be honored as one of the TOP WORKPLACES of South Florida by the Sun Sentinel three years in a row.

SROA Capital is a vertically integrated private equity real estate investment firm that has evolved into a global asset manager with a successful track record of providing risk adjusted returns to its partners through its focused strategy of investing in self-storage. SROA is headquartered in West Palm Beach, FL and has invested, redeveloped, and developed self storage across the risk spectrum in major and secondary markets across the United States under the brand Storage Rentals of America and the UK under the brand Kangaroo Self Storage with approximately 900 employees globally.

The Director, Ecommerce & SEO owns the strategy and performance of SROA’s digital storefront. This role is responsible for increasing move-ins, revenue, and customer growth through website management, digital merchandising, promotional activation, conversion optimization, customer experience, and organic search.

Lead a team working across Marketing, Revenue Management, Technology, and Operations, this leader will translate business priorities and customer insights into a measurable website and SEO roadmap. The ideal candidate combines commercial Ecommerce leadership with strong experience in website management, analytics, experimentation, UX, technical SEO, local search, and content optimization.

• Develop and execute a comprehensive Website and SEO performance-driven roadmap encompassing technical, content, local SEO initiatives (eg, directory listings, Google/Apple Maps, etc.), and reputation management.
• Oversee SEO content strategy, including keyword targeting, internal linking, and scalable content optimization frameworks. Maintain and expand scalable page templates (e.g., "storage by city" or "service type" pages) to drive indexable, high-impact content.
• Manage SEO/directory listing, Web UX, and reputation management vendors, agencies, and contractors to ensure high-quality deliverables aligned with business goals.
• Stay ahead of algorithm updates, industry, and AI-related market and technology trends, translating changes into actionable SEO strategies.
• Organize and prioritize team activities, projects, and initiatives to support revenue and customer growth objectives. Ensure team members can link day-to-day tasks to team and company goals. Develop internal team members by providing ongoing direction, feedback, and growth opportunities.

• Identify and implement scalable strategies to generate and manage store location presence and customer reviews across platforms (Google, Facebook, BBB, Yelp, Maps, etc.) to improve visibility, trust, and conversion.
• Grow web sessions and engagement from organic, referral traffic, AI LLM search & answer platforms, and non-paid media channels.
• Partner with customer experience and technology teams to boost local SEO performance through reputation management, local Q&A, and user-generated content.

• Understand the customer journey & interactions on the website, identify all the points where sales conversion rates (CVRs) can be improved, and work with both the media and technology teams as needed to focus on enhancing website CVR performance.
• Lead regular technical audits to identify issues and focus on the most impactful improvements that enhance crawlability, site structure, performance, mobile usability, structured data, and indexing.
• Collaborate closely with technology teams to address technical SEO performance opportunities, embed SEO best practices throughout the development lifecycle, and implement website UI/UX enhancements.

• Explore and integrate AI tools to support content QA, schema development/enhancement, and scalable keyword taxonomy.
• Investigate opportunities to automate SEO workflows and scale insights across content and technical areas.

• Lead testing and experimentation (e.g., CVR testing) to drive continuous performance improvements.
• Monitor overall SEO performance KPIs and drivers, and respond to algorithm changes with clarity, ensuring agility in both reporting and optimization strategy.

• Stay current on search…