Specialist, AI Marketing Technology & Insights

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Location:

West Palm Beach, FL, US

Date:
Oct 15, 2026

The ASR Group® family of companies make up the world’s largest refiner and marketer of cane sugar. The companies produce a full line of grocery, industrial, food service and specialty sweetener products. Across North America, ASR Group® companies operate five sugar refineries, located in California, Maryland, Louisiana, Canada and Mexico. In Europe, ASR Group® companies operate sugar refineries in the United Kingdom, Portugal, and, with a joint venture partner, Italy.

The companies also farm sugarcane and own sugar mills in Mexico and Belize. The ASR Group® portfolio includes the leading brands Domino®, C&H®, Florida Crystals®, Redpath®, Tate & Lyle®, Lyle's®, Sidul® and Whitworths®. ASR Group® companies also produce and market Tellus®, a single-use, compostable tableware and food service product made from plant fibers, including sugarcane.

OVERVIEW:
The Specialist, AI Marketing Technology & Insights supports the administration, optimization, integration, adoption, governance, and continuous improvement of Marketing Technology and AI-enabled platforms used across the Marketing organization. The role serves as a technical and operational resource for shared marketing systems, websites, CRM platforms, AI-enabled tools, content syndication environments, and data-driven marketing initiatives.

Working with Brand Marketing, B2B Marketing, Commercial Insights, Corporate IT, vendors, agencies, and other stakeholders, the Specialist enables effective platform use while supporting workflow optimization, technology implementations, automation initiatives, analytics, and business insights. The position combines hands‑on technology administration, vendor coordination, data analysis, AI enablement, and user support to improve marketing effectiveness and operational efficiency.

DETAILED ROLES & RESPONSIBILITIES

• Administer and support Marketing Technology platforms, including system configuration, user access, permissions, workflows, integrations, CMS environments, CRM/customer‑engagement technologies, digital asset management, product information, and content syndication platforms.
• Serve as a primary operational contact for assigned platforms and coordinate troubleshooting, enhancements, implementations, upgrades, migrations, testing, and issue resolution with Corporate IT, vendors, agencies, and business stakeholders.
• Support Marketing‑owned websites and digital properties, including CMS administration, analytics and tagging integrations, accessibility tools, forms, redirects, metadata, deployments, technical audits, and remediation.
• Support CRM, content, DAM, and syndication workflows, including platforms such as Syndigo and Bynder, ensuring approved data and digital assets flow accurately across Marketing systems.
• Translate approved business requirements into technical requirements and coordinate system integrations, data dependencies, testing, quality assurance, and implementation activities.
• Monitor platform utilization, adoption, performance, recurring issues, and business needs; identify opportunities to improve effectiveness, user experience, and operational processes.
• Coordinate assigned technology vendors and agencies, including deliverables, milestones, dependencies, escalations, documentation, system ownership, access, integrations, and technology transitions.

• Support the implementation, administration, testing, adoption, and optimization of approved Marketing AI platforms and emerging technologies.
• Build, configure, test, document, and maintain AI agents, automated workflows, prompt workflows, knowledge‑base connections,…