Senior Director of Sales, WPTV - West Palm

Overview

WPTV, the E.W. Scripps NBC affiliate in West Palm Beach, is seeking an experienced Sr. Director of Sales. You’ll drive the station’s revenue strategy by leveraging exclusive professional and college sports opportunities, the strongest news team in South Florida, and innovative multi-platform advertising solutions. You ll lead a sales team while building lasting relationships with local and national businesses, helping them reach customers through compelling advertising strategies that span broadcast television, OTT video, digital platforms, and beyond.

• Collaborate with the General Manager and other Scripps managers to establish and accomplish the objectives of the station.

• Create sales budgets, project/forecast weekly station revenue so that annual revenue targets are achieved.

• Drive sports revenue through an exclusive partnership with the Florida Panthers, the power of NBC sports (NFL, NBA, College Football), and local sports coverage.

• Partner with Scripps managers to implement and execute cutting-edge technology and strategies around digital sales.

• Manage all broadcast and digital inventory, set and adjust station rates to maximize revenue.

• Manage the sale of advertising time to clients/agencies, involving local travel and national travel.

• Meet with clients, advertisers and community organizations to maintain high visibility in the market.

• Collaborate with other sales leaders to create best practices that optimize performance of team.

• Ensure sales managers and sellers utilize Scripps Sales Process (SSP) resources and tools provided to build effective sales strategies.

• Proactively create and manage enterprise or local station initiatives and new business projects.

• Collaborate with the Sales Managers to train, develop and motivate the local sales team so that revenue goals are achieved.

• Collaborate with the Sales Managers to foster career growth and development of the local sales team so that a pipeline of talent for future Scripps sales management openings is ready.

• Provide training and developmental coaching for the sales managers to include all aspects of local, national and general sales management.

• Effectively manage all personnel issues.

• Understand and interface with traffic system and personnel to efficiently manage airtime inventory. Approve all orders.

• Interface with station s national rep firm to set goals and objectives. Hold firm accountable for the achievement of all expectations.

• Establish local market value and position of the station through knowledge of the strengths and weaknesses of the competition.

• Maintain integrity in all business dealings.

• Other duties as assigned.

• Bachelor’s degree in business or related field or equivalent experience preferred

• Generally, 10+ years proven success in media sales, including at least 3 years of management responsibility

• Inventory, pricing, political advertising/guidelines experience required

• Experience in agency and direct strategic account management, broadcast inventory and digital/video capabilities required

• Strong analytical abilities; foresee potential pitfalls within a strategy while remaining positive about achieving the benefits

• Facilitative problem-solving abilities

• The desire for decision-making authority and the willingness to accept decision-making responsibility

• Strong initiative to tackle new and difficult challenges

• Effective in a variety of formal presentation settings both inside and outside the organization

• Proven and effective leadership skills; fosters open dialogue, empowers others, addresses conflict quickly and directly

• Strong coaching skills; able to provide feedback and developmental coaching with empathy

• Proven ability to remain calm under pressure while managing multiple tasks in a fast-paced environment

• Advanced oral and written communication skills

• Advanced computer skills including Microsoft Office and Zoom

• Valid driver s license, good driving record, and ability to provide proof of insurance with the company required insurance limits.

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