Digital Merchandiser

Join to apply for the Digital Merchandiser role at U.S. Polo Assn. (USPA Global)

The Digital Merchandiser supports the company’s portfolio of global e-commerce and marketplace properties, managing and optimizing the presentation and visibility of our products to drive sales, improve customer engagement and increase conversion rates. The role communicates with licensee partners to ensure best practices are met from a product and seasonality perspective, influencing immediate action. The stakeholder partners with merchandising and product leads to seek alignment and guidance, leveraging seller and related reports to gauge success.

This position reports to the VP of Global Digital Strategy & E‑Commerce and partners closely with the VP of Merchandising & Design.

• Planning & Execution: compile territory reports to identify opportunities in online marketplaces and e‑commerce websites, build relationships with licensing partners, and guide best practices and recommendations.
• Support online merchandising calendar efforts based on product releases and team feedback to maximize online sales and brand presence.
• Partner with the extended team to create landing pages on e‑commerce websites and marketplaces that align with new releases, seasonal selling periods, and digital marketing campaigns.
• Ensure alignment between digital marketing channels and on‑site content.
• Work with the site onboarding team to ensure new e‑commerce channels are well represented from a merchandising and product availability perspective.
• On‑Site Merchandising & Optimization: guide content and create visually appealing product pages with enticing images, compelling descriptions, and relevant information to drive conversions that reflect the brand’s global identity and strategy.
• Lead “searchandizing” efforts, working closely with internal colleagues and licensees, ensuring search functionality yields relevant product results.
• Verify the purchase journey is correctly maintained, ensuring banners and links direct customers to the correct product pages and categories.
• Work closely with inventory teams to ensure accurate stock availability and timely product launches.
• Leverage AI and digital toolkits in fulfilling product detail page tasks, such as product descriptions, cross‑selling coordination, and other related enhancements.
• Research & General Duties: stay up to date with trends and competitive landscape to gain insights into best practices and emerging opportunities.
• Analyze customer behavior, shopping patterns, and performance metrics to identify trending products or categories, providing actionable insights that inform strategic merchandising decisions.
• Mimic the customer and proactively identify gaps in the conversion journey.
• Support additional ad hoc requests and other responsibilities as needed.

• Experience & Education
• 5+ year’s experience as a digital merchandiser or similar role.
• Bachelor’s degree in marketing, merchandising, business, or a related field.
• Shopify or similar platform experience required.
• Online marketplace experience preferred.
• Licensing environment collaboration preferred.
• Core Skills & Competencies
• Analytical and commercial mindset, with the ability to interpret data from web analytics tools.
• Fundamental technical proficiency with a thorough understanding of e‑commerce platforms, international marketplaces, and related tools.
• Knowledge of digital principles that impact e‑commerce environments, such as product lifecycle, consumer journey, and merchandising KPIs.
• Creative and visually driven, with a sharp eye for digital design and functionality that drives conversion through the purchase funnel.
• Other Attributes
• Adaptability to work independently and as part of a cross‑functional team.
• Collaborative mindset with strong communication and project management skills.
• Proactive and detail‑oriented, consistently anticipating needs and optimizing digital merchandising strategies.

About U.S. Polo Assn. and USPA Global Licensing Inc. (USPAGL)

U.S. Polo Assn. is the official sports brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in…