Digital Marketing Manager

We believe in Excellence, Integrity, Agility, Rigor and Fearlessness. To consistently deliver on our promise of “Better care. Better life”, these five core values form the bedrock of our identity, culture and success. They give us a common purpose and we all collectively understand them, work towards them and live by them every day.

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San is a global diagnostics company who transforms the future of healthcare by delivering innovative home-testing, diagnostic solutions, that empower individuals to take control of their health and wellness, when and where they choose.

We’ve grown rapidly into an industry ‘disruptor’ in our own right by championing innovative products and solutions that seek to deliver better care, better life. We advocate for the movement that empowers people to own their own health and make informed decisions about it.

As a partner of choice, 2

San’s client-base has spans government institutions worldwide, at central and region/state levels, the private healthcare sector, and some of the largest private sector corporations on the global stage

Walgreens, Kroger, Amazon, Coles, Woolworths, Boots, Super Drug, to name but a few.

We have ambitious plans for our future and as a valued member of our team, we look to you to share in, and embody, our vision – to make our journey your journey. We’re invested in you and dedicated to fostering a vibrant culture that develops your skills, nurtures your potential, and stimulates your professional growth for a lasting career with us.

This position description will not remain static as you will be empowered to map out your own trajectory and showcase your abilities to ensure you reach potential and thrive.

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San is looking for a commercially minded Digital Marketing Manager to lead our digital marketing strategy and help launch and scale our growing portfolio of consumer brands.

This role will play a key part in bringing two new brands to market
, while building the digital channels and marketing engine needed to drive awareness, acquisition, conversion, and long-term growth.

The ideal candidate is both strategic and hands-on—someone who can build the plan, execute quickly, analyse performance, and continuously optimize based on what is driving results

Own and execute the overall digital marketing strategy across our consumer brands and product portfolio

Develop annual and quarterly digital marketing plans aligned with commercial priorities, launches, and revenue goals

Translate broader brand strategies into actionable campaigns and channel plans

Partner closely with Sales/E-Commerce to ensure marketing supports key retail launches, customer priorities, and growth initiatives

Lead the go-to-market strategy and execution for two new consumer brand launches

Build launch plans spanning brand awareness, social, influencer/creator, paid media, DTC, Tik Tok Shop, PR, and retail support

Establish launch KPIs and continuously optimize based on consumer response and performance

Ensure consistent brand positioning and messaging across all consumer touchpoints

Own the marketing strategy of Tik Tok Shop in the US

Develop creator, affiliate, content, promotional, and paid strategies designed to drive sales

Identify trends and opportunities quickly and translate them into actionable campaigns

Manage agency and external partners where appropriate while maintaining internal ownership of performance

Grow our direct-to-consumer channel, with responsibility for traffic, conversion, retention and revenue

Develop acquisition and retention strategies across paid social, search, email/SMS, creators and other digital channels.

Optimize the customer journey from…