Director of Growth and Community Relations Nursing Home Facilities

We are seeking a dynamic, well-connected, and results-driven Director of Growth & Community Relations to oversee growth and community engagement initiatives at our facilities.

This is a key leadership position for an individual who understands the senior healthcare landscape, knows how to build lasting relationships, and has a demonstrated ability to grow census, strengthen referral networks, and expand a community’s presence in the market.

The ideal candidate brings hands-on experience in both Skilled Nursing (SNF) and Assisted Living (ALF) and understands how to navigate the relationships that drive occupancy and long-term growth.

As the Director of Growth & Community Relations, you will serve as a strategic representative of our organization throughout the healthcare and business community.

You will work across multiple communities to identify opportunities, develop partnerships, strengthen existing relationships, and create a consistent pipeline of qualified referrals.

This role is ideal for a healthcare growth professional who is equally comfortable in the field building relationships, in the community representing our organization, and with leadership analyzing results and developing strategy.

• Develop and execute growth strategies across multiple SNF and ALF communities.

• Build meaningful, long-term relationships with hospitals, physicians, discharge planners, case managers, social workers, rehabilitation providers, home health, hospice, and other healthcare partners.

• Expand and diversify each community's referral network.

• Identify new opportunities within existing markets and develop strategies for entering new referral channels.

• Drive sustainable census and occupancy growth through relationship development and strategic outreach.

• Develop community partnerships that increase awareness, trust, and engagement.

• Represent the organization at healthcare events, professional organizations, networking functions, and community initiatives.

• Partner with Executive Directors, administrators, clinical leadership, and operations to align growth strategies with each community's capabilities and goals.

• Evaluate market trends, competitor activity, referral patterns, and census performance to identify opportunities.

• Establish measurable goals and accountability standards for growth and community relations activities.

• Develop and mentor community relations professionals and create a culture focused on accountability and results.

• Provide leadership with regular reporting, market intelligence, and recommendations for continued growth.

SNF and ALF experience is required.

We are looking for a candidate with:

• Proven experience driving growth within the senior healthcare industry.

• Demonstrated success increasing census, occupancy, referrals, or market share.

• Experience working with both Skilled Nursing and Assisted Living communities
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• Strong existing relationships within the healthcare referral community.

• Experience working with hospitals, physicians, case managers, discharge planners, rehabilitation organizations, home health, hospice, and other healthcare partners.

• Experience supporting or leading growth initiatives across multiple communities.

• Exceptional communication, presentation, negotiation, and relationship-building skills.

• Strong business judgment and the ability to turn market opportunities into measurable results.

• A high level of professionalism and the ability to represent multiple communities and leadership teams.

• Willingness to travel between communities and spend significant time in the field.

You are someone who:

• Builds relationships before asking for business.

• Knows the senior healthcare market and understands what drives referrals.

• Has a strong network and isn't afraid to pick up the phone or walk into a hospital.

• Can open doors and create relationships where none previously existed.

• Understands that census growth is the result of trust, reputation, responsiveness, and execution.

• Can develop strategy but is equally comfortable getting into the field and executing it.

• Holds yourself accountable to measurable outcomes.

• Can influence and motivate teams across multiple communities.

• Brings energy, professionalism, and credibility to every interaction.

Your success will be reflected in measurable growth, including:

• Increased census and occupancy

• Growth in qualified referral…