Director of Sales

Have you ever enjoyed Arnold, Brownberry or Oroweat bread? A Thomas' English muffin or bagel? Or perhaps snacked on a Sara Lee, Entenmann's or Marinela cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.

#LI-VB1

Come join the largest baking company in the world and our family of 20,000 associates nationwide!

• Salary Range: $151,300 - $211,800
• Annual Bonus Eligibility
• Comprehensive Benefits Package
• Paid Time Off
• 401k & Company Match

The Director of Customers - AFH serves as the "General Manager" for all AFH Fresh sales, with full endtoend ownership of business performance across a complex, matrixed organization. This role carries accountability for strategy, commercial execution, financial performance, and customer outcomes for the all fresh AFH business.

The Director is the resident expert, single point of contact and owner of the total AFH fresh bakery business, while also leading growth and execution across multiple channels of business and new growth customers. This leader orchestrates cross functional partners across sales, category management, finance, operations, Revenue growth management, supply chainand marketing to deliver sustainable, profitable growth while winning share.

Success in this role requires an owner's mindset leading without limits or reliance on reporting lines, driving clarity and accountability & ownership, and ensuring flawless execution at the customer and sales execution. This role is measured by business results, team capability, and customer satisfaction.

This Director will support/lead Elevating our Internal sales teams ongoing sales training supporting and elevating the team.

• Develop and execute Annual Operating Plans (AOPs) and Joint Business Plans (JBPs) with clear priorities, KPIs, and ROI discipline.
• Proactively identify growth opportunities, remove obstacles, and reallocate resources to maximize longterm value.
• Own the total financial performance (revenue, profit, trade, and margin) for the Fresh AFH business, both direct and indirect.

• Identify and activate growth levers including distribution, pricing, assortment, merchandising, promotion, and innovation.
• Leverage insights and analytics as the foundation for decisions, anticipating trends and adjusting strategy accordingly.
• Drive portfolio balance and integration across branded and Food service-label businesses.

• Leverages insights to drive decisions and solutions, understanding obstacles & opportunities.
• Fuels growth of Breadbox plans that positively influence
  - Retention & Conversion.

• Own trade spend management, forecasting, budget control, and investment optimization.
• Ensure all investments align with strategic priorities and deliver required returns.
• Monitor margin performance and take timely corrective action when required.

• Lead and develop a high performing team with a culture of ownership and accountability.
• Coach direct and indirect reports to think and act as General Managers of their businesses.
• Clearly define roles, expectations, and performance outcomes aligned with company values.

• Lead without formal authority by aligning Sales, Category, Supply Chain, Marketing, Finance, and Operations behind shared goals.
• Drive clarity, speed of action, and execution consistency across cross functional partners.

• Ensure market execution excellence across ordering, distribution, and service levels.
• Partner closely with supply chain and Operations to resolve issues, improve efficiency, and elevate customer experience.

• Communicate strategy, priorities, and performance with clarity and transparency.

• Provide timely updates on results, risks, and opportunities to internal and external stakeholders.
• Inspire followership through decisive leadership, resilience, and customer obsession.

• Geographic Accountability: AFH - US sales team.
• Category Ownership: (Direct & Indirect)
• Business Scale:
  Multi…