Branding, Senior Manager​/Associate Director

Location:

This role can be based in Singapore, Amsterdam, London, Sydney or San Francisco

or

Remote Possible

Posted:

Aug 12, 2024

About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 100,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 1,500 of the brightest and most innovative people in tech located across more than 20 offices across the globe. Valued at US $5.6 billion and backed by world-leading investors including Sequoia, Lone Pine, Greenoaks, DST Global, Salesforce Ventures and Mastercard, Airwallex is leading the charge in building the global payments and financial platform of the future.

If you're ready to do the most ambitious work of your career, join us.

About the team

The People & Talent team at Airwallex is dedicated to attracting and developing the brightest and most ambitious minds to drive our company forward. We are a global, vibrant, and dynamic team with a focus on creating a positive and inclusive work environment that fosters growth and innovation. Through innovative programs, strategic People & Talent initiatives, and a deep understanding of our organization’s needs, we cultivate a collaborative and engaging environment that fuels Airwallex's continued growth and success.

What you’ll do

Are you passionate about shaping the way the world sees our organisation? Do you thrive in a dynamic environment where creativity, speed, and innovation are celebrated? We're seeking a dynamic Employer Branding leader to spearhead our employer branding efforts across our global markets and key talents with zeal and finesse.

We believe we are in a nascent stage of building out our employer brand and you'll be at the forefront of shaping our employer brand strategy and positioning Airwallex as an employer of choice for those who want to do their most impactful work of their careers. You'll collaborate closely with internal stakeholders to develop and execute innovative strategies that elevate our employer brand and attract top talent.

The right person for this role will build out a global employer brand strategy informed by data, identify resources to achieve our goals, build relationships internally, and refine our employer value proposition for the talent segments we seek to attract (talent pools across our global hubs).

From crafting compelling employer brand messaging to leveraging creative channels and initiatives, you'll drive initiatives that showcase our unique culture and operating principles. An effective journey will see the team’s work shift in focus from brand building to brand amplification and advocacy with external publications and platforms.

This role can be based in Singapore, Amsterdam, London, Sydney or San Francisco.

Responsibilities:

• Strategic Brand Development:
  Lead the development and implementation of comprehensive employer branding strategies aligned with our organisational objectives and operating principles.
• Content Creation:
  Generate captivating content across various platforms, including social media, blogs, email, videos, and employee testimonials, to showcase our employer brand story.
• Candidate Experience Optimization:
  Continuously evaluate and enhance the candidate experience journey, from initial engagement through to onboarding, to ensure a seamless and positive experience reflective of our employer brand.
• Employer Brand Monitoring and Analysis:
  Monitor industry trends and competitor activity to identify opportunities for innovation and improvement in our employer branding efforts. Utilise data and analytics to measure the effectiveness of employer branding initiatives and adjust strategies as needed.
• Cross-functional Collaboration:
  
  Lead our Employer Brand team, work closely with internal stakeholders, including People, Talent Acquisition, Marketing, Corporate Affairs and Leadership, to…