Sr. Principal Public Relations Representative

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Sr. Principal Public Relations Representative based in the United States.

Overview

We are seeking a seasoned public relations professional to lead strategic media relations initiatives within the aerospace and defense industry. In this role, you will shape external communications strategies that strengthen organizational reputation, showcase technological innovation, and support key business objectives. You will collaborate with senior leaders, technical experts, and communications teams to deliver impactful messaging across traditional and digital media channels.

Leveraging your understanding of the national security landscape and media environment, you will identify opportunities to position the organization as an industry thought leader. You will also build trusted relationships with journalists, manage media engagement strategies, and measure communications effectiveness. This opportunity offers a dynamic, collaborative environment where strategic thinking, creativity, and sound judgment contribute to high-profile initiatives with national and global relevance.

Accountabilities

• Develop and execute strategic media relations plans that support business priorities, program objectives, and organizational communications goals through proactive and reactive engagement.
• Build and maintain strong relationships with journalists, particularly those covering aerospace, defense, technology, and other highly technical industries.
• Identify emerging news cycles, industry developments, and media opportunities to strengthen thought leadership and increase visibility across priority topics.
• Prepare and position subject matter experts and senior executives for media interviews, briefings, press events, site visits, and other external engagements.
• Create compelling media materials, including press releases, news features, long-form articles, pitches, and content for digital and owned communication channels.
• Partner with communications professionals across the organization to coordinate integrated campaigns, align messaging, and ensure consistency across business units and stakeholder groups.
• Monitor industry news, media coverage, and emerging issues to identify potential risks, trends, and opportunities, providing timely insights to relevant stakeholders.
• Track, analyze, and report communications performance metrics, using data-driven insights to refine strategies and demonstrate measurable business impact.
• Provide strategic counsel to business partners and leadership on media engagement, message development, communications planning, and reputation management.
• Apply sound judgment and innovative approaches to improve media relations practices, adapt to evolving communication trends, and support organizational priorities.

• A bachelor's degree and at least eight years of relevant experience, or a master's degree and at least six years of relevant experience, within a medium-to-large communications organization, public affairs office, public relations agency, or media company.
• Demonstrated experience developing and executing strategic media relations campaigns that deliver measurable communications and business outcomes.
• Experience using media monitoring platforms, analytics tools, and performance measurement applications to evaluate media coverage and campaign effectiveness.
• Strong knowledge of media relations practices, including journalist outreach, pitching, interview preparation, media training, and message development.
• Excellent writing, editing, and storytelling skills, including proficiency in Associated Press (AP) style and the ability to produce…