Director of Affiliate Marketing

About the Role

Inno Supps is looking for a Director of Affiliate Marketing to own and grow our affiliate and creator programs across Tik Tok Shop, Instagram, and other affiliate channels.

This is a growth and relationship-management role. We’re looking for someone who understands that building a large affiliate roster is only part of the job—the real opportunity is turning creators into active, engaged, revenue-producing partners.

You will own the affiliate lifecycle from recruitment and onboarding through activation, engagement, optimization, and retention. You’ll work closely with our social, creative, and performance marketing teams to identify priority products, develop creator opportunities, and build a community that consistently generates content and sales.

What You'll Own

Affiliate Recruitment & Growth

• Build and execute strategies to continuously grow our network of qualified Tik Tok Shop, Instagram, and other affiliate creators.
• Proactively identify, recruit, and outreach to creators who align with our products, audiences, and brand.
• Develop scalable outreach strategies that improve creator response and acceptance rates.
• Build targeted creator lists based on product, audience, content style, performance potential, and campaign needs.
• Maintain a strong pipeline of prospective, newly onboarded, and active affiliates.

Activation & Engagement

• Own the affiliate journey from recruited → onboarded → activated → selling → retained.
• Develop onboarding and activation strategies that encourage new affiliates to create and post quickly.
• Build ongoing communication and engagement strategies through channels such as Discord, email, direct outreach, and Tik Tok Shop.
• Create educational resources, product information, selling angles, campaign updates, and incentives that help creators produce stronger content.
• Re-engage inactive or underperforming affiliates and identify opportunities to turn promising creators into consistent partners.
• Build strong relationships with top-performing affiliates and identify opportunities to deepen those partnerships.

Tik Tok Shop Affiliate Management

• Own day-to-day affiliate growth and performance within Tik Tok Shop.
• Recruit creators through targeted and open collaboration opportunities.
• Manage product seeding, samples, creator communication, commission opportunities, and affiliate campaigns.
• Identify products, offers, and creator/content combinations gaining traction and scale what is working.
• Partner with the broader marketing team around Tik Tok Shop promotions, launches, GMV initiatives, and paid amplification opportunities.
• Stay current on Tik Tok Shop affiliate tools, platform changes, creator trends, and emerging growth opportunities.

Campaign & Product Strategy

• Translate company product priorities into clear affiliate campaigns and creator opportunities.
• Match creators with the products and angles most likely to resonate with their audiences.
• Develop affiliate briefs, talking points, product education, and campaign guidance while leaving room for authentic creator-led content.
• Coordinate product launches, promotions, seasonal pushes, and affiliate incentives.
• Identify emerging creator content patterns that can be replicated or scaled across the affiliate network.

What We're Looking For

• 3+ years of experience in affiliate marketing, creator partnerships, influencer marketing, Tik Tok Shop, social commerce, or a related growth role.
• Hands-on experience managing an affiliate or creator program with measurable revenue goals.
• Comfortable on camera and able to confidently educate, coach, and provide actionable feedback to creators to improve content and performance.
• Strong understanding of Tik Tok, short-form creator content, affiliate marketing, and social commerce.
• Exper…