Marketing Director

Marketing Director page is loaded## Marketing Director locations:
Galleria at Rosevilletime type:
Full time posted on:
Posted Todayjob requisition :
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** Unibail-Rodamco-Westfield (URW), you’ll have the opportunity to impact the future of real estate by developing innovative and engaging places that reinvent being together. Come join a team that builds excitement about working ’ll get to work with leaders who are passionate about tackling changing consumer behavior with innovative experiences. All this bold vision means the company culture embraces evolution and change.

We believe there is no "perfect" candidate and want to encourage applying even if all the requirements listed aren’t met. If you're passionate about URW and looking to learn and grow, then we look forward to reviewing your application!
**** We are currently looking for our:
Marketing Director (Westfield Galleria at Roseville)
**** What we offer
** As Marketing Director, your primary objective is to lead the marketing function for Westfield in the market, to develop short-term and long-term marketing plans that drive sales, traffic, and NOI growth. You will oversee the marketing function in terms of local marketing strategy, interpretations and execution of national marketing programs, budget allocation and management, campaign development and measurement, support local PR efforts, drive digital engagement, support retailer/brand relationships, lead the local marketing team, and ensure that talent meets business needs.
** In this role, your responsibilities include the following
*** Build and nurture relationships with internal and external partners, retail, and local community partners.
* Oversee Westfield’s marketing, promotion, and advertising efforts to drive sales and build brand awareness, and ROI.
* Outstanding planning and project management abilities. Strong leadership and communication skills. Creative eye for design, copy, and fashion. Solid understanding of the latest fashion trends.
* Develop Westfield’s annual Customer Content Strategy (CCS).
* Responsible for implementation of the annual CCS to meet marketing goals and KPIs, in collaboration with center’s marketing team member(s), Corporate Marketing, Shopping Center Manager and asset team.
* Create and implement the development of marketing plans inclusive of all phases of center development, in collaboration with corporate marketing team, development and the asset team.
* Work with the corporate marketing & Public Relations team to lead annual strategy to include, but not be limited to, creative development, media planning, community engagement, public relations, leasing launches and center opening.
* Responsible for center’s annual marketing budget and development marketing budget including budget tracking and management.
* Develop and manage local media relations plans in collaboration with national Communications/PR team, inclusive of local public relations support for marketing campaigns, regional programs, new store openings and crisis management.
* Partner with Corporate Marketing to hire, on-board, and manage a social media agency, ensuring content is on-brand and drive channel KPIs.
* Partner with Corporate Brand Marketing & local creative partners to locally implement brand creative and curate locally meaningful campaigns and programs.
* Collaborate with Westfield’s Shopping Center Management, Operating Management, Development, Leasing, Brand Ventures, Events and other property and asset staff, to ensure total asset value creation and ongoing alignment.
* Collaborate with the National Marketing team on National Marketing, analysis & insights, brand and content, media, PR/communications, events and digital marketing programs and initiatives that support Westfield.
* Develop and manage community relations, outreach, partnerships, and sponsor ships for the center.
* Serve as a spokesperson for the asset, including managing on-site media, and supporting Crisis Management communications and PR activity.
** Strategic & Financial
*** Determine market priorities and assets to allocate marketing resources to the most important key issues.
* Drive generation of superior customer…