Vice President of Sales

Reports To: Chief Executive Officer FLSA: Exempt Location: Westfield, Indiana

Dura Mark Technologies is seeking an accomplished Vice President of Sales to join the Executive Leadership Team and lead the company’s sales and growth strategy.

Dura Mark is a growing manufacturer of durable labels, decals, overlays, and branding solutions serving industrial and OEM customers across North America. With operations in Indiana and Minnesota and continued investment in technology, manufacturing capabilities, and people, Dura Mark is positioned for continued growth in the durable labeling and decal market.

Reporting directly to the CEO, the Vice President of Sales will have responsibility for Business Development, Sales, and the Solutions Group. This leader will be responsible for developing and executing the commercial strategy necessary to drive profitable organic growth, expand strategic customer relationships, develop new business, and strengthen Dura Mark’s position in the market.

This is not simply a role to maintain an existing sales organization. Dura Mark is looking for an exceptional commercial leader who can evaluate where we are today, identify opportunities, and build the strategy, processes, metrics, talent, and accountability necessary to support the company’s next stage of growth.

The successful candidate will be both strategic and hands-on and comfortable moving between executive-level strategy, sales leadership, customer relationships, pipeline and performance analysis, and direct involvement in important opportunities.

Dura Mark operates on the Entrepreneurial Operating System (EOS), and this leader will play an active role in driving alignment, accountability, communication, and execution throughout the organization.

Sales Strategy & Growth

• Develop and execute Dura Mark’s sales and commercial strategy to drive sustainable organic revenue growth and profitability.
• Establish clear growth priorities, target markets, customer strategies, and sales objectives aligned with Dura Mark’s overall business strategy.
• Evaluate Dura Mark’s existing sales structure, processes, tools, territories, account ownership, and capabilities and implement improvements necessary to support growth.
• Establish and manage sales forecasting, pipeline visibility, key performance metrics, and accountability across the sales organization.
• Build scalable and disciplined sales processes that support continued organizational growth.
• Use CRM, ERP, market intelligence, and business data to improve commercial decision-making and sales effectiveness.

Business Development & Market Expansion

• Build and maintain a healthy pipeline of high-quality new business opportunities.
• Drive new customer acquisition within Dura Mark’s core markets while identifying attractive opportunities in new and adjacent markets.
• Evaluate market trends, customer needs, competitive activity, and emerging opportunities to inform growth strategy.
• Develop relationships with prospective customers and actively participate in significant new-business opportunities.
• Strengthen Dura Mark’s market positioning and value proposition within the label, decal, durable graphics, and related markets.

Sales Leadership, Performance & Accountability

• Provide direct leadership to Dura Mark’s Business Development, Solutions Group, and Sales functions.
• Establish clear expectations, goals, performance measures, and accountability across the sales organization.
• Coach, mentor, and develop sales leaders and team members to strengthen capability and performance.
• Assess organizational structure and talent needs and build the team necessary to support Dura Mark’s growth objectives.
• Create a high-performance sales culture focused on growth, execution,…